Kind of genius. Kind of.
As you might know, print is dying. And the industry mostly agrees that it's biggest threat is digital & social.
We made a print ad so dumb that it went viral.
- A print ad appeared in a local Danish newspaper.
- A picture of the print ad was taken & blogged.
- It instantly went viral.
Facebook shared massively. Twitter talked massively. Thousands of people commented. Within 24 hours over 2 million people viewed the picture of the ad. Which is at about 25 times the original reach of the print ad. And we're still counting. Proving that social & digital is an opportunity for print. Not a threat. Kind of.