With Milan, Paris and New York taking much of the lime light, it is easy to forget that Antwerp is at the forefront of the fashion industry. Although lots of people have heard of the Antwerp 6, fashion in Antwerp is so much more than that.
Designers from Belgium are amongst the best in the world. In order to show this off and position Antwerp as the capital of fashion, we worked with the City of Antwerp and the Royal Academy of Fine Arts to create a high-end print campaign to be placed in major transport hubs both in and around Belgium.
With the help of some well-known faces we created large format prints and digital billboards with the message ‘Dressed by Antwerp‘. Visitors from all over the world will now see Antwerp from a different perspective, putting Antwerp back on the map when it comes to fashion.