Problem

The city of Antwerp wants traffic to the city center go as smoothly as possible. With ‘Slim naar Antwerpen’ they encourage commuters to not just come to the city by car, but use different means of transport and transfer to avoid traffic jams. People can visit the website to find their optimal transfer, before they set on their journey.

Idea

Berre, a typical Antwerp character, shows how he uses the ‘Slim naar Antwerpen’ website. He makes the most of his transfer by running an errand, shopping or treating himself to a strong coffee.
The campaign consists of a new chapter in the Berre radio saga, online films and banners.