Insects play a crucial role in the circle of life.

If one day they were to disappear, there would eventually be no life on this planet at all, as a result, there would no longer be any news for newspapers to bring.
To visualize this, this print ad plays with the cover of the Belgian newspaper De Standaard. By replacing the text and picture frames by dead* insects, we encourage readers to save insects and by doing so, save themselves.

* No insects were harmed in the making of this ad.