Duval Guillaume created an online video for Mercator insurances in combination with print ads for a billboard campaign. Mercator encourages women to start a pension plan using the punchline: ‘Ladies, you’d better rely on youself for the future.’

Both English and Dutch version went viral on YouTube and Garage TV in the blink of an eye.

View the print advertisements Continue reading Mercator and the ladies →

There has been some media coverage about online virtual worlds, Second Life in particular. These gamelike environments where entered by brands, marketeers and advertisers, since they allow a new kind of interaction with their visitors.

David Hachez, one of our strategists, was interviewed by Belgian broadcaster RTL TVI to give some insights about this phenomenon. Interview in French.

David has an interesting blog of his own, where he writes about online interaction, digital communication and marketing. Visit David’s blog at: dhtheafter.blogspot.com

Funny advertisement for a new client of Duval Guillaume: Mio “The Fly“. Quite a popular video on YouTube too.