Duval Guillaume Brussels and Tabasco have won a national competition to design the most creative bus. The competition was organised by De Lijn, responsible for public transport in Flanders, and its saleshouse LijnCom.

The winning bus will be used in real public transport in the city of Antwerp.

Continue reading Tabasco makes public transport hot →

Dexia Bank wants to give you a better view on your future, by guiding you through the financial decisions you have to make. And by explaining their impact on your future life. Duval Guillaume Brussels created a campaign to introduce this.

The TV-campaign shows situations where people have to decide what to do in order to get their dreams realized. A Dexia-voice explains the consequences of their decision. The spots were shot in Argentina by director Koen Mortier (Czar).

In print, the campaign uses satellite views with a roadmap from point A to point B. Illustrating that it’s easier to reach your goal (point B), thanks to the guidance by Dexia. The campaign website guides you through important moments in your life.

Continue reading A better view on your future via Dexia →

Dutch clothes store chain Bristol has chosen Duval Guillaume Brussels for a restyling of their brand. Hero of the new campaign is the TV commercial ‘Switching Heads‘.

In this visually surprising commercial you see women swapping heads to wear each other’s outfit. Women always wish to wear the clothes of someone who is dressed better than they are. This insight served as an inspiration for the idea of changing clothes by changing heads.

In the commercial women change clothes by switching heads. In reality it’s better to visit a Bristol store. There you can find everything, from shoes to trousers, tops and accessories. We translated this to the campaign line “change from head to toe”.

Self-love is still the strongest form of love. Animal rights organization GAIA and Duval Guillaume play on this insight in a membership recruitment campaign for GAIA.

They ask you to be kind to animals, because you never know how you will reincarnate. Maybe you might come back as a mouse suffering tests in a laboratory? Or as a baby seal? So you’d better take no chances and become a member of GAIA. Do it in this life.

Continue reading Be kind to animals, because you might end up as one →