Thanks to Brussels Airlines you don’t have to save money on your travel expenses anymore. You can fly to as many as 50 European destinations for as little as 49,99 euro. One way only, so you don’t have to come back if you don’t want to.

Off of a creative platform that invites listeners to “live their lives with Icelandic Confidence”, Duval Guillaume launched a new radio campaign in Dallas, Miami and Washington DC for Iceland Health to promote their newly formulated Iceland Health Joint Relief product.

Suzanne :

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Secret :

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Iceland Health is a nutritional supplement with at its base 100-percent Icelandic omega-3 (a natural anti-inflammatory), extracted from the purest fish oil and Icelanders in general are known to have the longest life expectancy in the world (80+).

This insight led us to change the communication approach for Iceland Health from ‘factual, clinical’ to ‘emotional, personal’: through Iceland Health Joint Relief and other IH omega-3-based products, consumers are now offered some of the same benefits experienced by Icelanders and, along with this, the proposition of experiencing life with “Icelandic Confidence.” And not to mention strong and supple joints!

Animal rights organization GAIA has launched its Year End campaign against foie gras. This time, GAIA asks everyone to replace the foie gras with Faux Gras de GAIA. This vegetarian alternative is festive too, but shows greater respect for animals.

The product is on sale while stocks last, at Bio Shop and Origin’O. On www.fauxgras.be people can find all points of sale. The site also offers inspiration for a festive dinner without foie gras, and a list of restaurants that don’t serve foie gras.

The product launch is accompanied by point of sale material, newspaper ads, radio commercials and a tasting tour in various Belgian cities.

Think twice before you buy your x-mas presents, because people always see you as the present you give them. This insight lead to a new nationwide billboard campaign for Bongo gift boxes, the best possible present since it is always a personal present.

Continue reading Give a Bongo gift box →

Flemish public transport company De Lijn is constantly increasing its efforts to guarantee an eco-friendly public transport. To emphasize its involvement, De Lijn signed the international charter to support nature. In a new campaign De Lijn shows once again it is taking its green mission seriously.

In order to fullfil its role as the most green means of transport, De Lijn continuously invests in green measures: using 100% green energy, installing particulate filters on its buses, introducing Euro-5 norm diesel engines, … Even on an administrative level it developed a number of projects, like using recycled paper.

The result of this green attitude: when taking the bus or tram, you can reduce your ecological footprint by no less than 50 procent.

Flemish public transportation company De Lijn uses real bus & tram tickets to replace the traditional business cards of their employees. The bus & tram tickets are made from paper and are about the same size as regular business cards.

Duval Guillaume created bus & business cards for workers at De Lijn with their name and personal details printed on.

Since the original bus & tram ticket are used, you actually receive a free ride with a bus or tram as someone from De Lijn hands you over their business card. Therefore the baseline on each ‘bus ticket’ slash ‘business card’ reads: “You can always reach me with this card.”

The ad ‘Save 8 lives’ for the donor association Re-born to be Alive has been voted best non profit ad by the national newspaper De Standaard. This year’s winner was praised for ‘its sexy and surprising interpretation of a very serious topic’.

It’s the sixth time De Standaard organises its so called ‘Standaard Solidarity Award’. The winner will be rewarded with free advertising space.

The most recent of fierce summer storms caused considerable water damage in one of the big stores of our client Top Interieur. This forced them to organise a giant clearance sale of their furniture.

To announce this sales action, we made a wet t-shirt print campaign. Sales start August 16th, but you can stop dreaming, the t-shirts are already dry again. So is the furniture.

On the first day of the Olympics, the Belgian Olympic Committee visited a number of Belgian maternities to congratulate parents with their newborn babies. Former Olympic champions gave all parents a symbolical 88 flowers. Attached was a greeting card with the message: “DEAR PARENTS, THANK YOU FOR GIVING US AN EXTRA SUPPORTER.”

This action was part of multimedia campaign with the campaignline: ““1.3 billion chinese, 10 million belgians, we are going to need all our supporters.” ”

The unexpected visit of Ulla Werbrouck (gold in Atlanta), Gella Vandecaveye (silver in Atlanta), Ingrid Lempereur (bronze Los Angeles) and Dominique Monami (bronze in Sydney) got a lot of media exposure, even making the frontpage of Belgium’s biggest newspaper.

Continue reading Belgian Olympic Committee welcomes newborn suporters →

Radio is the perfect medium for every sports fan. Using your cell phone, iPod or car radio, you can follow all the major sporting events wherever you go. This way, you don’t have to miss anything during the Tour de France or the Olympic Games.

To demonstrate this advantage, Radio 1 built small mobile stands where you can follow all the sports commentary live. The stands will be placed on beaches and shopping streets throughout the summer. The perfect opportunity for men to escape from an afternoon of shopping.