The most recent of fierce summer storms caused considerable water damage in one of the big stores of our client Top Interieur. This forced them to organise a giant clearance sale of their furniture.

To announce this sales action, we made a wet t-shirt print campaign. Sales start August 16th, but you can stop dreaming, the t-shirts are already dry again. So is the furniture.

On the first day of the Olympics, the Belgian Olympic Committee visited a number of Belgian maternities to congratulate parents with their newborn babies. Former Olympic champions gave all parents a symbolical 88 flowers. Attached was a greeting card with the message: “DEAR PARENTS, THANK YOU FOR GIVING US AN EXTRA SUPPORTER.”

This action was part of multimedia campaign with the campaignline: ““1.3 billion chinese, 10 million belgians, we are going to need all our supporters.” ”

The unexpected visit of Ulla Werbrouck (gold in Atlanta), Gella Vandecaveye (silver in Atlanta), Ingrid Lempereur (bronze Los Angeles) and Dominique Monami (bronze in Sydney) got a lot of media exposure, even making the frontpage of Belgium’s biggest newspaper.

Continue reading Belgian Olympic Committee welcomes newborn suporters →

Radio is the perfect medium for every sports fan. Using your cell phone, iPod or car radio, you can follow all the major sporting events wherever you go. This way, you don’t have to miss anything during the Tour de France or the Olympic Games.

To demonstrate this advantage, Radio 1 built small mobile stands where you can follow all the sports commentary live. The stands will be placed on beaches and shopping streets throughout the summer. The perfect opportunity for men to escape from an afternoon of shopping.

Duval Guillaume Brussels and Tabasco have won a national competition to design the most creative bus. The competition was organised by De Lijn, responsible for public transport in Flanders, and its saleshouse LijnCom.

The winning bus will be used in real public transport in the city of Antwerp.

Continue reading Tabasco makes public transport hot →

The Topps Company, a Kids confectioner and entertainment marketer, and one of the American clients of Duval Guillaume, recently launched www.babybottlepop.com: an entertainment platform for kids. The platform enables registered kids in the US and Canada to communicate with one another by sending and retrieving message bottles; all in a safe and secure COPPA-compliant environment.

Continue reading More kids on the net… at www.babybottlepop.com! →

Dexia Bank wants to give you a better view on your future, by guiding you through the financial decisions you have to make. And by explaining their impact on your future life. Duval Guillaume Brussels created a campaign to introduce this.

The TV-campaign shows situations where people have to decide what to do in order to get their dreams realized. A Dexia-voice explains the consequences of their decision. The spots were shot in Argentina by director Koen Mortier (Czar).

In print, the campaign uses satellite views with a roadmap from point A to point B. Illustrating that it’s easier to reach your goal (point B), thanks to the guidance by Dexia. The campaign website guides you through important moments in your life.

Continue reading A better view on your future via Dexia →

Dutch clothes store chain Bristol has chosen Duval Guillaume Brussels for a restyling of their brand. Hero of the new campaign is the TV commercial ‘Switching Heads‘.

In this visually surprising commercial you see women swapping heads to wear each other’s outfit. Women always wish to wear the clothes of someone who is dressed better than they are. This insight served as an inspiration for the idea of changing clothes by changing heads.

In the commercial women change clothes by switching heads. In reality it’s better to visit a Bristol store. There you can find everything, from shoes to trousers, tops and accessories. We translated this to the campaign line “change from head to toe”.

Self-love is still the strongest form of love. Animal rights organization GAIA and Duval Guillaume play on this insight in a membership recruitment campaign for GAIA.

They ask you to be kind to animals, because you never know how you will reincarnate. Maybe you might come back as a mouse suffering tests in a laboratory? Or as a baby seal? So you’d better take no chances and become a member of GAIA. Do it in this life.

Continue reading Be kind to animals, because you might end up as one →