New medium : De Lijn uses VAT-receipts to promote the night bus
In Belgium it is obligatory to give VAT receipts with the bills in restaurants. Bus Company De Lijn is the first to use these VAT receipts as an advertising medium. On each receipt we added a message, inviting people to think about their choice of transport. If they consider taking the night bus, they don’t have to worry about ordering that extra drink.
. The branded VAT receipts will be distributed by 50 restaurants in 5 major cities. Later on another 30 restaurants will be added to this list.
Buscompany De Lijn takes care of parking stress
You can’t think about the sales without thinking about parking problems. These parking problems inevitably result in parking stress and frustration.
That’s why buscompany De Lijn placed parking stress punching balls in 11 major cities in Flanders. Every driver could ventilate his parking stress and received a free bus ticket. So their next trip to the city would be more relaxed.


Continue reading Buscompany De Lijn takes care of parking stress →
Brussels Airlines introduces round trip fare
Brussels Airlines wants complete transparency for its costumers, meaning no hidden costs and no unpleasant surprises. Today Brussels Airlines even goes one step further: instead of pushing single trip tickets, they simply give the price for a round trip ticket. In this way, you immediately know how much the flight will cost you. With this measure Brussels Airlines once again shows it is the low fare you can trust.
The social dimension of the local bakeries
In comparison with the supermarkets, the local bakeries don’t only have better products, they also have that extra social dimension. This social aspect is highlighted in a new TV campaign for the Flemish Union of Fresh Bakers.
In realistic and humouristic way the relationship between the local bakers and their clients is portrayed. For the commercials we used the best possible casting, including Flemish actress Tania Van den Sande, well known for leading roles in some of Flanders’ cult series.
Continue reading The social dimension of the local bakeries →
Viral Campaign to reduce number of “no shows” at events
Every year the event industry loses millions of euros due to people not showing up at events and parties. This financial and ecological waste is no longer acceptable. From now on, people who confirmed their presence but then didn’t show up will be asked to donate a sum of money to UNICEF equalling the value of the money wasted. A viral campaign will be attached to all future invitations with the message: “If you don’t attend a confirmed event, you spoil more than just the party.”
Spa&Fruit, your lightweight lemonade
In a new TV-commercial, Spa&Fruit wants to position itself more then ever as a low calorie soft drink. Spa&Fruit can rightfully make this claim, because it has a unique combination of natural Spa mineral water and fruit juice.
In the commercial, directed by Henry Littlechild, we see a woman who doesn’t succeed in killing a spider. Every time she steps on the spider, the spider just walks on like nothing has happened. What’s more, the spider even manages to walk on when the woman’s foot is on his back. On this image the pay-off appears: Spa&Fruit, your lightweight lemonade.
Drink milk now for later
With a new TV campaign, the Agricultural Marketing Board of Flanders wants to stimulate the consumption of milk.
The commercials build on how we all see our future: we all want to grow old, but we don’t want to feel old. That’s why everyone is already investing today in tomorrow, through pension funds and anti-wrinkle lotions. You can also invest in your resistance by starting to drink milk on a daily basis. Hence the new claim of the campaign: drink milk now for later.
The campaign kicks off on tv and in cinema. Later on, the commercials will get an interactive sequel.
‘De Lijn’ shows the advantages of travelling in groups
Flemish public transport company De Lijn launched a campaign to emphasize its mission: to be the smartest way to travel throughout Flanders.
The campaign builds on the universal insight that travelling in groups has its advantages. In the TV commercials we show pinguins and fireflies to illustrate that, inviting people to follow their good example.
Re-born to be Alive asks everyone to sign up as a donor
In Belgium you can only become a donor if you first sign an official document. Since few people are aware of this, Re-born launched a national newspaper campaign in order to make it known to the population.
The two ads generated a lot of traffic to the site and prompted more than a hundred people to register themselves as an organ donor. For both pictures professional dancers where cast, so nobody got hurt during the shooting.


Escape the economic crisis with Brussels Airlines
Thanks to Brussels Airlines you don’t have to save money on your travel expenses anymore. You can fly to as many as 50 European destinations for as little as 49,99 euro. One way only, so you don’t have to come back if you don’t want to.

About Duval Guillaume
Duval Guillaume is an
idea-centric communications agency.
200 people in Antwerp and Brussels.
Duval Guillaume News is our online news channel.
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