’29 differences that really make a difference, only at Center Parcs’ is the theme of the new Center Parcs campaign. Aim is to emphasize the uniqueness of Center Parcs. To do that every TV commercial stresses one difference, it points out one item that can only be found at Center Parcs.

“Neigbour” highlights the huge windows and still 100% privacy. While “Clumsy couple” highlights the fact that children are always safe, even in the superfast Wild Water Rapid River. The campaign will be aired in The Netherlands and Flanders (Belgium). Here are both commercials:

Discover all the differences at www.centerparcs.be/29verschillen

We all know Belgians aren’t the most patriotic of all people. That doesn’t mean we as a nation shouldn’t be proud of the Belgian delegation for the Olympics in London 2012. To make sure that we all feel connected with our athletes, the Belgian Olympic Committee wanted Belgians to show their enthousiasm and to cheer their athletes all the way to the podium in London. It is the cheers, the applause that makes athletes to transcend themselves.

To do this, the BOIC and Duval Guillaume Modem created an online platform – www.roadtolondon.be – on which all Belgians are invited to applaud for their favorite athletes. A small effort from each Belgian results in a massive applause from all of us. Because an Olympic effort deserves an Olympic applause. To kick off the campaign we created a TV commercial which is being aired right now.

Or check out www.roadtolondon.be so you can applaud with all of us.

In 2010, AXA was the first insurance company on the market to launch an iPhone application for car insurance. In 2011, AXA is taking this one step further and has developed an iPhone application for fire insurance. ‘Mobile Service Home’ is a first for the Belgian insurance market. This innovative product also deserves to be launched by a method that displays just as much inventiveness. This is why AXA has developed an i-Mercial. A television spot for viewers to step into, so to speak. `

It all starts with a TV commercial that shows a house. There is no door visible, only a QR code.

The commercial “barfight� for Spa Barisart won this year’s grand prix at the Kinsale shark awards. It was the only grand prix allotted in tv. The commercial, which was shot completely under water, also got a golden shark in the category non alcoholic drinks.

And there were more reasons to celebrate. De Lijn “Pinguins� was awarded a silver shark for best animation, Tabasco “Streaker� got shortlisted.

A very sparkling result calling for something very sparkling to drink.

Dirk Domen is Creative Director at Duval Guillaume. Last week he was invited in the talkshow ‘Volt’ on VRT. “Impossible ideals in advertising”, was the main topic of the show hosted by Martine Tanghe. Dirk made an appearance in the debate on the impact of photoshop in advertising.

The video below shows the whole conversation, spoken in Dutch. You can fast forward to 13:12 on the time bar to see Dirk in action.

David Hachez was interviewed by the Belgian broadcaster RTL TVI about the social platform Facebook and the potential use for advertisers. Have a look at the video (in French).

David Hachez is a strategic planner at Duval Guillaume. You can find him on facebook.

There has been some media coverage about online virtual worlds, Second Life in particular. These gamelike environments where entered by brands, marketeers and advertisers, since they allow a new kind of interaction with their visitors.

David Hachez, one of our strategists, was interviewed by Belgian broadcaster RTL TVI to give some insights about this phenomenon. Interview in French.

David has an interesting blog of his own, where he writes about online interaction, digital communication and marketing. Visit David’s blog at: dhtheafter.blogspot.com

ATV, the regional Antwerp TV channel, made a documentary about Guillaume Van der Stighelen, co-founder of Duval Guillaume. Topic: Guillaume’s life and the part Antwerp plays in it.

If you didn’t have the opportunity to hear Guillaume singing yet, this 20-minute video is a must. Conversations are in Dutch.

Tune in to the Duval Guillaume video stream on YouTube: www.youtube.com/duvalguillaume