A wet t-shirt campaign thanks to Belgian rain

The most recent of fierce summer storms caused considerable water damage in one of the big stores of our client Top Interieur. This forced them to organise a giant clearance sale of their furniture.

To announce this sales action, we made a wet t-shirt print campaign. Sales start August 16th, but you can stop dreaming, the t-shirts are already dry again. So is the furniture.


About Duval Guillaume

Duval Guillaume is an
idea-centric communications agency. 200 people in Antwerp and Brussels.
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