A wet t-shirt campaign thanks to Belgian rain
The most recent of fierce summer storms caused considerable water damage in one of the big stores of our client Top Interieur. This forced them to organise a giant clearance sale of their furniture.
To announce this sales action, we made a wet t-shirt print campaign. Sales start August 16th, but you can stop dreaming, the t-shirts are already dry again. So is the furniture.

About Duval Guillaume
Duval Guillaume is an
idea-centric communications agency.
200 people in Antwerp and Brussels.
Duval Guillaume News is our online news channel.
We'll add more soon.
Recent news
- New way of sharing articles : read them like a real newsreader
- Facebook profiles read like biographies, so we used them to promote biographies
- Alfa Romeo helps people sell their cars
- Extras become famous thanks to the sharp image of Telenet digital tv
- A real Alfa Romeo MiTo in a real caddy
- Good resolutions for 2010 : see your friends more often
- Time to grow up.
On Twitter
- RT @Heldenmerk: Why on earth do consumers need brands? Dr. House will tell you: http://bit.ly/dk6oYw
- co-founder Guillaume speech @plugg today: http://bit.ly/dCNZ9b
- welkom Charlotte! RT @Telenet: Charlotte twittert mee! http://bit.ly/cthUCO
- Co-founder Guillaume Van der Stighelen speaks at @Plugg 11am today http://bit.ly/bDM8QZ cc @heldenmerk
- RT @Heldenmerk: Ronnie McDonald goes Pulp Fiction and wins the Oscar http://bit.ly/b3CgFE #fb
