’29 differences that really make a difference, only at Center Parcs’ is the theme of the new Center Parcs campaign. Aim is to emphasize the uniqueness of Center Parcs. To do that every TV commercial stresses one difference, it points out one item that can only be found at Center Parcs.

“Neigbour” highlights the huge windows and still 100% privacy. While “Clumsy couple” highlights the fact that children are always safe, even in the superfast Wild Water Rapid River. The campaign will be aired in The Netherlands and Flanders (Belgium). Here are both commercials:

Discover all the differences at www.centerparcs.be/29verschillen

Douwe Egberts and Duval Guillaume have launched a new television campaign with the punchline: “a good conversation starts with Douwe Egberts.” This idea emphasizes the role of coffee in social life and the part Douwe Egbert plays in people’s lives.

You can expect more to be launched with this new line. We’ll keep you posted. For now, you can view two of the spots that were broadcasted: ‘kid’ and ‘dress’. There is a French spoken and Dutch spoken version of each.

• Video: Dress (French)

• Video: Kid (French)

for dutch spoken version Continue reading A good conversation →

There has been some media coverage about online virtual worlds, Second Life in particular. These gamelike environments where entered by brands, marketeers and advertisers, since they allow a new kind of interaction with their visitors.

David Hachez, one of our strategists, was interviewed by Belgian broadcaster RTL TVI to give some insights about this phenomenon. Interview in French.

David has an interesting blog of his own, where he writes about online interaction, digital communication and marketing. Visit David’s blog at: dhtheafter.blogspot.com