‘De Opvoedingslijn’ is a Flemish advice hotline for parents with out of control kids. Last year they had Little Robin go mad in a shopping mall, this Christmas a children’s choir was singing christmas carols with out of control lyrics… enjoy!

To reinforce the new baseline ‘That Calls for a Carlsberg’ Duval Guillaume Modem proposed an original experiment. In Belgian cinemas some innocent couples were confronted with a theatre filled with not-so-friendly gentlemen and only 2 seats left… How will they react? The result of this experiment can be seen in Kinepolis and online via YouTube.

In the beginning of this year, Carlsberg launched a new global positioning and baseline ‘That Calls for a Carlsberg’. Carlsberg is a well-known brand, but people didn’t necessarily know what the brand stands for. With this global positioning Carlsberg wants to add essence to the brand and tell the Carlsberg story, so every market understands that Carlsberg beer stands for tradition, quality, a great taste … and making the right choices.

A great car at a great price. Once you know about it, it won’t let go. Alfa Romeo took that quite litteraly. There’s no getting away from an offer this good.

As part of a sales promotion campaign this ambient stunt in Belgium’s
busiest shopping places illustrates just how easy it is to buy an Alfa Romeo
Mito when the price is incredibly reduced. The headline reads ‘Your chance
to own an Alfa Romeo’ and invites people to discover all the reduced prices
at Alfaromeo.be.

More pictures here.

Carlsberg “probably the best beer in the world” came out with a new bottle. Duval Guillaume helped spreading the word.

In Brussels and in Antwerp the Carlsberg logo was formed using the new Carlsberg bottles, an impressive amount on each billboard.

Just for once the well known Carlsberg baseline was adapted into ‘Probably the best new bottle in the world’.