The commercial “barfight” for Spa Barisart won this year’s grand prix at the Kinsale shark awards. It was the only grand prix allotted in tv. The commercial, which was shot completely under water, also got a golden shark in the category non alcoholic drinks.

And there were more reasons to celebrate. De Lijn “Pinguins” was awarded a silver shark for best animation, Tabasco “Streaker” got shortlisted.

A very sparkling result calling for something very sparkling to drink.

On the closing night of this year’s Cannes Festival, we have  four chances to get our fourth lion . The following tv-commercials are shortlisted : Spa Barissart “Barfight”, Mercator “Milkman”, Milk “Jumpers”, Milk “Freestyler”.

Continue reading 4 shortlists in film →

In a new TV-commercial, Spa&Fruit wants to position itself more then ever as a low calorie soft drink. Spa&Fruit can rightfully make this claim, because it has a unique combination of natural Spa mineral water and fruit juice.

In the commercial, directed by Henry Littlechild, we see a woman who doesn’t succeed in killing a spider. Every time she steps on the spider, the spider just walks on like nothing has happened. What’s more, the spider even manages to walk on when the woman’s foot is on his back. On this image the pay-off appears: Spa&Fruit, your lightweight lemonade.