It takes some time to read the new extra large weekend edition of ‘De Morgen‘ newspaper. Therefore Duval Guillaume Brussels developed a reading chair that stores newspapers.

The chair can be found in all possible places you visit during the weekend; restaurants, bars, museums, fashion stores and so on.’This enables you to spend your whole weekend reading, even if you have to go shopping with the misses.’

The tagline on top of the seat reads: ‘De Morgen on Saturday makes you read till Sunday.’ ‘This campaignline was also used for outdoor postering, in paper ads and billboards on buses. ‘A series of pictures of the seat on several locations can be found in’ this photo gallery on Flickr.