Awaiting the first official Cannes results, here is the final score for the New York Festivals. In total we won 2 Gold World Medals, 1 Silver and 3 Bronze.

Gold is for the ad “Save 8 lives� for Re-born to be Alive, both in print and in best use of media. Silver goes to the print campaign for Lazer Helmets. The Bronze awards are for De Lijn “Penguins� in best TV-animation, Komatsu in Direct and again Re-born for the print ad “Motorcyclist�.

In Belgium you can only become a donor if you first sign an official document. Since few people are aware of this, Re-born launched a national newspaper campaign in order to make it known to the population.
The two ads generated a lot of traffic to the site and prompted more than a hundred people to register themselves as an organ donor. For both pictures professional dancers where cast, so nobody got hurt during the shooting.