A wet t-shirt campaign thanks to Belgian rain
The most recent of fierce summer storms caused considerable water damage in one of the big stores of our client Top Interieur. This forced them to organise a giant clearance sale of their furniture.
To announce this sales action, we made a wet t-shirt print campaign. Sales start August 16th, but you can stop dreaming, the t-shirts are already dry again. So is the furniture.

About Duval Guillaume
Duval Guillaume is an
idea-centric communications agency.
140 people in Antwerp and Brussels.
Duval Guillaume News is our online news channel.
Recent news
- Ambient campaign for public bus company De Lijn
- Cannes final result: 3 Lions, 9 Shortlists
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- Most awarded agency of the decade.
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- Belgian advertising awards : triumph for Duval Guillaume with 19 awards
- Milk launches special edition of Twister
