Drinking milk on a daily basis helps you stay fit and flexible. To prove this, we did a stunt during the tv-program “So You Think You Can Dance�.

Consternation, when a 64-year old man appears before the jury. Even more consternation when this 64-year old man does his audition in jump-style. The jury couldn’t believe their eyes. They got on their feet, applauded while Leon showed his moves and were flabbergasted when he ended his audition with a split. (*)

Jurymember Jan Kooijman commented: “I don’t think I’d be able to pull that of when I’m your age�. Exactly what we wanted to hear, because right after the show we revealed that the 64-year old was entered by Milk. With his performance, he proved that if you drink milk when you’re young, you’ll be able to dance like Leon when you’re older.

(*) Please don’t try this without drinking milk first.

Yesterday, on the closing night of the Cannes Festival, a bronze lion was given to the tv-campaign for the National Milk Board (VLAM).  The campaign consists of two commercials : Milk “Jumpers” and Milk “Freestyler”.

This brings us to a total of 4 lions and 9 shortlists after one week of judging. Please scroll down if you want to relive the week once more.

On the closing night of this year’s Cannes Festival, we have  four chances to get our fourth lion . The following tv-commercials are shortlisted : Spa Barissart “Barfight”, Mercator “Milkman”, Milk “Jumpers”, Milk “Freestyler”.

Continue reading 4 shortlists in film →

With a new TV campaign, the Agricultural Marketing Board of Flanders wants to stimulate the consumption of milk.

The commercials build on how we all see our future: we all want to grow old, but we don’t want to feel old. That’s why everyone is already investing today in tomorrow, through pension funds and anti-wrinkle lotions. You can also invest in your resistance by starting to drink milk on a daily basis. Hence the new claim of the campaign: drink milk now for later.

The campaign kicks off on tv and in cinema. Later on, the commercials will get an interactive sequel.