On the closing night of this year’s Cannes Festival, we have  four chances to get our fourth lion . The following tv-commercials are shortlisted : Spa Barissart “Barfight”, Mercator “Milkman”, Milk “Jumpers”, Milk “Freestyler”.

Continue reading 4 shortlists in film →

The 2008 RMB Awards are known. The “never trust a man” campaign for Mercator has won silver. “Colours that stay longer” for Brother was awarded with bronze.

Both campaigns were created by Duval Guillaume Antwerp. Let’s put a smile on your face and have another look at the Mercator video.

Duval Guillaume created an online video for Mercator insurances in combination with print ads for a billboard campaign. Mercator encourages women to start a pension plan using the punchline: ‘Ladies, you’d better rely on youself for the future.’

Both English and Dutch version went viral on YouTube and Garage TV in the blink of an eye.

View the print advertisements Continue reading Mercator and the ladies →