In March we launched the Flair Fashiontag, an application for Belgian Women’s magazine Flair. It was one of the first cases that was ever featured on the Facebook Studio website, right after Facebook launched it. And today Duval Guillaume Modem is in the spotlight again on the Facebook Studio with some more background on the application and the strategy behind it. Something for which Facebook had a chat with our own Mattijs Devroedt, Strategic Planner at Duval Guillaume Modem.

Curious? Check out the interview on Facebook Studio.

Duval Guillaume has a long history working for Ché Men’s Magazine. All recent ads refer to the punchline “Let us keep on dreaming of a better world.” The “Calendar Girl” print ad is the most recent work in this series.

P-magazine published an article about the daily life of women in Afghanistan wearing a burka.

To draw the attention to this story, over a 100.000 black bags with a burka cutout where made. Carry a magazine in the bag and the cover girl will look at you behind a burka.