Eurobest Awards announced it’s winners. The campaign “A Blind Call” by the “League of the blind foundation” has won gold in the Eurobest category “Integrated Campaigns”. This campaign was created by Duval Guillaume.

In the video below Pablo Alzugaray, jury president of Eurobest, explains why the Eurobest jury thinks the “A Blind Call” campaign is so special.

Quite some other campaigns Duval Guillaume has created for it’s clients during te past year have won a silver or bronze Eurobest Award. An overview:

Eurobest integrated campaigns

• Gold: “A Blind Call”, League of the blind foundation

Eurobest TV/Cinema

• Silver: “Never trust a man”, Mercator Insurance Pension Plans
• Bronze: “Lotto”, Belgacom Digital TV

Eurobest print

• Bronze: “Airtbag” Topps Bazooka Chewing Gum

Eurobest outdoor

• Bronze: “Bracelets”, Médecins Sans Frontières International Humanitarian Aid Organization

Eurobest Direct & sales promotion

• Bronze: “Burglar” Mercator Home Select Insurance

You can find an overview of the awards the clients of Duval Guillaume have won with their campaigns on the Eurobest website or download an overview of all winners in PDF.

Broekzakbellen… Though we can’t translate this Dutch word we invented, you are probably familiar with the phenomenon: you forget to lock your mobile phone, slip it into your trousers pocket and accidentally call the first person in your contact list.

Duval Guillaume has used this insight for a groundbreaking new way of fundraising. We asked the public to insert A Blind Call at the top of their contact list in their mobile phones.

So, next time you’ll call someone by accident, you don’t disturb Ann, Agatha or André who used to be the first contact in your list, since A Blind Call will be on top. Even better, with every Blind Call you donate a small amount of money to the Belgian League for the Blind.

One week after launching this concept thousands of people made a blind call, some even on purpose. This way the community supports the league for the blind. The campaign had a surprisingly large coverage in newspapers as well as on the web.