Every year in Belgium the IAB Mixx Awards honor the best cases in digital marketing. This year they asked us to apply the digital philosophy to their award show.

First medieval concept of award shows we wanted to change were the goodiebags. Mostly you end up carrying a bag that weighs more than the awards you might actually win, so we introduced the ‘digital goodiebag’. A more relevant, more eco-friendly and much more efficient promotional tool for sponsors.

Another tradition after the awards being handed out is the party. To practice what they preach we digitalized the party and introduced the ‘Tweejay party’, a party where the entire audience becomes a deejay.

An interactive campaign for Ché Men’s Magazine: Ché Earth.

Find Ché babes in your neigbourhood. Ché babes are everywhere. Enter your home town or postcode on the website and find out where the Ché babes are in your area and try to seduce them.

Did we mention the tagline for all Ché campaigns by Duval Guillaume is: “let us keep on dreaming of a better world.”