Financial Forces are experts in financial staffing at all possible levels. Their brand promise is: “who says working with numbers is boring”.

Together with Financial Forces Duval Guillaume created an unusual campaign: figures and numbers. The Belgian game show host Zaki was engaged to present an online quiz called ‘figures and numbers’, Cijfers en Getallen in Dutch or Chiffres et Nombres in french.

The game is a mathematical challenge based on the original show ‘figures and characters (“Cijfers en letters” in Dutch) Zaki used to host. Anyone can play the game. The ones interested in a job through Financial Forces register and could be contacted by the Financial Forces recruitment team.

The campaign will be promoted using print ads, sampling, bannering and displays in offices. Zaki and Philippe Rase, the French host, are looking forward to welcom you as a their next candidate. Carry on:

• www.cijfersengetallen.be
• www.chiffresetnombres.be

Job candidates with a background in IT are a hard catch: there are few people to recruit and all employers are looking for them. Imagine that you are a government organization and have to compete with commercial organizations in this IT recruitment race. Not an easy mission.

Still, working for the Belgian Federal Government is dull nor boring. It’s an interesting career with many advantages. You just have to find a way to communicate this to the job seekers in your target group.

Selor, the recruitment and selection agency for the Belgian Federal Government, had to hire quite some IT profiles in a short notice. Therefore Duval Guillaume aligned Selor’s communication campaign with the organization of a Webinar, a web conference using streaming video and real time chatting. The webinar was supported with an integrated communication campaign.

85 active viewers out of 185 high profiled unique visitors took part. A satisfying result, given the ambitious objectives and specific target group. You can take a peak at the video streams on the Vacature site, in French or in Dutch.