At this years edition of the Eurobest advertising Festival in Lisbon Duval Guillaume Modem turned 9 shortlists into magic: 9 awards. The biggest ‘bad boy’ winner was Carlsberg ‘bikers’ that totalled 1 gold, 3 silver and 3 bronze awards, resulting in one of Belgiums most awarded campaigns at this edition of Eurobest. In the Media category there was also a Bronze reward for Axa ‘interactive tv-ad’ and Carlsberg’s ‘probably the best ad’. Needless to say that we are kinda happy. Muito Obrigado!

Yesterday evening two of our most recent campaigns were rewarded at the prestigious EFFIE Awards. Which – of course – makes us very proud: it’s our 15th EFFIE Award since 2002. It makes us Belgium’s most EFFIE rewarded agency of this decade and confirms Duval Guillaume’s efficient creativity approach. Creativity not for the fun of it, but a great campaign idea, sharp media insight and excellent production execution, all anchored on an innovative strategic insight. Creativity that stands out and helps our clients business to be more successful.

Our Drink milk now for later campaign for VLAM Melk (the Milk Board of Flanders) was awarded a Gold EFFIE. The judges mainly praised the innovative strategic insight that milk allows you to stay flexible your whole life, and the consistency with which the strategy was translated to strong creative work. These two factors eventually lead to fantastic results with proven effect of communication: we succeeded to establish the first growth in milk consumption in Flanders in decades.

With the campaign Coffee and Lotus Speculoos, always together we won a Silver EFFIE. The strategic choice to grow Lotus Speculoos by focusing all our communication efforts consistently on one consumption moment, the coffee moment, proved to be effective and lead to significant growth with remarkable ROI results.

For more info about both cases, feel free to contact mattijs.devroedt@duvalguillaume.com

During the Belgian advertising awards (CCB awards), Duval Guillaume was called on stage 19 times. Awards were won in almost all categories for almost all major clients. The annual gala took place in the casino of Knokke and on the adjacent beach, giving the ceremony a playful reference to the advertising festival of Cannes.

Here is the list with winning work : Gold for Brussels Airlines “Crisis�, Vlam Milk “freestylers and jumpers�, Vlam Milk “Leon� in innovative and best use of tv and GAIA “menu 1 and menu 2�. Silver for De Lijn “resto tickets�, Spa Barissart “Barfight�, Stallaert “The ugliest Building of Belgium� and Douwe Egberts “Fokkie in the dictionary�. Bronze for Telenet “Evi Naked�, Bongo “Herbert Flack does radio�, AXA “windowcleaner� and AXA “poles�.

This overall result got Duval Guillaume Brussels on the second place in the ranking of Agency of the year, Duval Guillaume Antwerp got ranked fifth.

Belgium’s leading coffee brand Douwe Egberts has won a Golden Effie Award with its ‘breakfast’ campaign, created by Duval Guillaume. The campaign succeeded in raising sales volume and market share, in reaching unseen likeability scores and in attracting new young consumers for the category.

Breakfast and morning use are key moments for coffee use. But the share of coffee in the morning had been declining for years. With the so called ‘Foccee’ campaign (dyslectic version of ‘coffee’), Douwe Egberts managed to turn this trend around. Each of the campaign waves had a significant effect both on sales (average +12%) and on share of stomach.

This year, Douwe Egberts has already been awarded at the CCB, and has been elected as Advertiser of the Year. The campaign has also been listed as Most Likeable campaign by both flemish as french speaking radio audiences.

Good news from The One Show in New York: Duval Guillaume Brussels wins a golden pencil for the campaign “A blind call� for the League of the blind. As from today, we’ll be writing with a golden pencil.

The One Show is one of the highest appreciated award concours on the planet. For this year’s 2008 edition there were 25.000 submissions worldwide. As far as we can recall, this is the first gold pencil ever for a Belgian-based advertising agency. For the record: our memory only goes back to halfway the nineties.

Eurobest Awards announced it’s winners. The campaign “A Blind Call” by the “League of the blind foundation” has won gold in the Eurobest category “Integrated Campaigns”. This campaign was created by Duval Guillaume.

In the video below Pablo Alzugaray, jury president of Eurobest, explains why the Eurobest jury thinks the “A Blind Call” campaign is so special.

Quite some other campaigns Duval Guillaume has created for it’s clients during te past year have won a silver or bronze Eurobest Award. An overview:

Eurobest integrated campaigns

• Gold: “A Blind Call”, League of the blind foundation

Eurobest TV/Cinema

• Silver: “Never trust a man”, Mercator Insurance Pension Plans
• Bronze: “Lotto”, Belgacom Digital TV

Eurobest print

• Bronze: “Airtbag” Topps Bazooka Chewing Gum

Eurobest outdoor

• Bronze: “Bracelets”, Médecins Sans Frontières International Humanitarian Aid Organization

Eurobest Direct & sales promotion

• Bronze: “Burglar” Mercator Home Select Insurance

You can find an overview of the awards the clients of Duval Guillaume have won with their campaigns on the Eurobest website or download an overview of all winners in PDF.

Earlier we mentioned several campaigns from Duval Guillaume were nominated for the London International Awards. Today we received a pleasant phone call from London.

The Pigs in Pain campaign for Gaia won Gold in the category ‘Integrated Media’. The jury unanimously agreed the idea, the use of media and the results were unpreceded.

The Dear Hunter spot for Pure FM has been rewarded with Silver in the category ‘Television & Cinema’. Have a look at the video below.