Hyundai and GAIA both won Silver at the second edition of the Belgian Cyber Lions. These Cyber Lions are organized by IAB and RMB, and want to reward online creativity in Belgium.

Hyundai took home a silver trophy in the category ‘interactive campaigns’ with the i30 launch campaign. GAIA won silver in the categorie ‘online advertising’ with a banner in last year’s anti foie gras campaign ‘torture a goose’.

Have a look at the winners:

Continue reading Cyberlions: silver for GAIA and Hyundai →

Self-love is still the strongest form of love. Animal rights organization GAIA and Duval Guillaume play on this insight in a membership recruitment campaign for GAIA.

They ask you to be kind to animals, because you never know how you will reincarnate. Maybe you might come back as a mouse suffering tests in a laboratory? Or as a baby seal? So you’d better take no chances and become a member of GAIA. Do it in this life.

Continue reading Be kind to animals, because you might end up as one →

The AMMA Awards - the Annual Masters of Media Awards - reward media expertise. These media awards are organised in Belgium since 2007. The seven categories are:

• Best Media Strategy
• Best Creative Media Use
• Best Media Research
• Media Representative of the Year
• Media Saleshouse of the Year
• Media Advertiser of the Year
• Media Agency of the Year

Last year Duval Guillaume won Best Creative Use of Media with the GAIA campaign Pigs in Pain. This year the Hyundai “Helicopter Launch” campaign is nominated in het category Best Media Strategy.

Christophe Mottint from Sara Lee is also nominated in the category Media Advertiser. Duval Guillaume works for Douwe Egberts with Christophe. The winners will be known on the 23rd of April.

With the Pigs in Pain campaign for Animal’s rights organisation Gaia, Duval Guillaume has won the 5th edition of the Conga Awards.

This award puts the focus entirely on groundbreaking and integrated ideas. The Conga Awards is organised by the Arteveldehogeschool of Ghent and has some very critical students as a jury.

The campaign for Gaia already got shortlisted in Cannes last year and it won gold at the London International Awards (LIA).

Earlier we mentioned several campaigns from Duval Guillaume were nominated for the London International Awards. Today we received a pleasant phone call from London.

The Pigs in Pain campaign for Gaia won Gold in the category ‘Integrated Media’. The jury unanimously agreed the idea, the use of media and the results were unpreceded.

The Dear Hunter spot for Pure FM has been rewarded with Silver in the category ‘Television & Cinema’. Have a look at the video below.