A Blind Call
Broekzakbellen… Though we can’t translate this Dutch word we invented, you are probably familiar with the phenomenon: you forget to lock your mobile phone, slip it into your trousers pocket and accidentally call the first person in your contact list.
Duval Guillaume has used this insight for a groundbreaking new way of fundraising. We asked the public to insert A Blind Call at the top of their contact list in their mobile phones.
So, next time you’ll call someone by accident, you don’t disturb Ann, Agatha or AndrĂ© who used to be the first contact in your list, since A Blind Call will be on top. Even better, with every Blind Call you donate a small amount of money to the Belgian League for the Blind.
One week after launching this concept thousands of people made a blind call, some even on purpose. This way the community supports the league for the blind. The campaign had a surprisingly large coverage in newspapers as well as on the web.
| Duval Guillaume Brussels, News | 2 comments |
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Duval Guillaume Modem is an idea-centric communications agency in antwerp.
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