The new radio-commercials for Douwe Egberts coffee are the next step in the campaign “You are only fully awake after you had your Douwe Egberts Coffee”. In the previous spots we introduced the word “fockee” as a dyslectic form of “coffee”.

In the current spots we show the consequences of not being awake at work. If you don’t understand the commercials, it’s not because you haven’t had your coffee yet, it’s because they are in Dutch and French.

Intercom (French)

Mauvais Etage (French)

Patron (French)

Ronny (Dutch)

After reading our article Douwe Egberts supports Brudio Stussel with fokkie you can listen to the radio spots created for the 25th birthday of Studio Brussel. They are recorded in Dutch.

• Long spots

Jervaardag

Radiopakot

Continue reading The Fokkie radio spots →

National youth radio Studio Brussel (StuBru) celebrates their 25th anniversary. For one week, they will turn the station upside down and change the name into the dyslectic Brudio Stussel (BruStu).

Douwe Egberts is well know for the Fokkie & Facé campaign on the radio, created by Duval Guillaume Brussels. The word coffee was inverted in French (café) and in Dutch (koffie). The characters in the spots speak a dyslectic language, until they had a cup of Douwe Egberts. You’re only ready to start the day, after a good cup of Douwe Egberts in the morning, is the idea behind it. The word Fokkie became an instant hit and is used in everyday life.

Douwe Egberts is airing new spots made for the birthday week of Studio Brussel. One spot explains how creatives came up with the name Brudio Stussel. They clearly hadden’t drank a fokkie yet that day.

All StuBru radio hosts received a t-shirt with a print of their name written in the dyslectic Fokkie language. The word Fokkie has been used regularly on air. In the studio a FokkieSjamien (coffee machine) was placed, to keep the hosts awake during the broadcasting at night.