Interview (Dutch) with Executive Creative Directors Geoffrey Hantson and Katrien Bottez about the new Duval Guillaume.

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At Duval Guillaume Corporate we help companies understand who they really are. Which elements contribute to the correct perception of their brand, and how they can communicate their story towards all their stakeholders, in particular to their (future) employees. Building brands & attracting talent in short. To highlight our work and cases in these fields we just launched our brand new site www.duvalguillaumecorporate.com. Go and have a peek. And if you’re interested to know more don’t hesitate to contact us.

Yesterday evening two of our most recent campaigns were rewarded at the prestigious EFFIE Awards. Which – of course – makes us very proud: it’s our 15th EFFIE Award since 2002. It makes us Belgium’s most EFFIE rewarded agency of this decade and confirms Duval Guillaume’s efficient creativity approach. Creativity not for the fun of it, but a great campaign idea, sharp media insight and excellent production execution, all anchored on an innovative strategic insight. Creativity that stands out and helps our clients business to be more successful.

Our Drink milk now for later campaign for VLAM Melk (the Milk Board of Flanders) was awarded a Gold EFFIE. The judges mainly praised the innovative strategic insight that milk allows you to stay flexible your whole life, and the consistency with which the strategy was translated to strong creative work. These two factors eventually lead to fantastic results with proven effect of communication: we succeeded to establish the first growth in milk consumption in Flanders in decades.

With the campaign Coffee and Lotus Speculoos, always together we won a Silver EFFIE. The strategic choice to grow Lotus Speculoos by focusing all our communication efforts consistently on one consumption moment, the coffee moment, proved to be effective and lead to significant growth with remarkable ROI results.

For more info about both cases, feel free to contact mattijs.devroedt@duvalguillaume.com

At the Belgian CCB awards Duval Guillaume was called on stage 21 times. Awards were won in all categories and for all major clients.

CCB Awards for AXA iAd (Photo by Dimitri Mundorff)

Here’s the list of winning work: Gold and silver for AXA “i-ad”, for USG People ‘the crying invoice’ and for Opvoedingslijn (hotline for out of control kids) ‘little Robin’. Silver went to De Lijn ‘nieuwjaarsbadge’. Bronze for De Lijn ‘garagestickers’, Melk ‘twister’, Reborn to be alive ‘N-Korea’, De Morgen ‘biografieën’, De Morgen ‘live radio commercial’, Nacht van de poëzie ‘book poetry’, Alfa romeo ‘MitoManiacs’ and SOS idee ‘house of inventions’.

This overall result got Duval Guillaume Antwerp/Modem on the second place in the Agency of the year ranking; Duval Guillaume Brussels got ranked seventh.

TMF Travel organises party trips for 16-24 years olds to top party destinations around Europe. To get some extra attention for their latest promotion, they created a unique wild poster campaign: one normal poster of a guy is surrounded by five close-ups of bikinis… in Push-up style.

Book for five and you go free! Explore a world of fun

For the launch of their respective renovation loan, AXA bank has again come up with an awesome campaign. They have created one of the largest and possibly also one of the most beautiful QR codes in Belgium. They have achieved this by placing thousands of different colours of tins of paint to form a gigantic QR code. Anyone who scans in the code will immediately be transferred to the AXA mobile site where they can immediately find out the exact details of what the triple benefits of their renovation loan entail.

Thanks to the 3 year long ‘fokkie’ campaign for Douwe Egberts, ‘fokkie’, and its french equivalent ‘faké’, have become regularly used words. Time to make it offical.

We started a petition to get these words into the official Dutch and French dictionary. The petition is supported by 3 radio commercials and a special Facebook fan page. You can help us to reach our goal by signing the petition on www.fokkietje.be or www.unpetitfake.be.

Get Fokkie in the dictionary

Listen to the radio commercials (Dutch):
Stop:

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Onzin:

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Met twee:

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Listen to the radio commercials (French):
A deux:

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Courant:

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Insense:

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P-Magazine radioweb. Or is it webradio?

For P-Magazine (www.p-magazine.com) we made the first ever radiocampaign that could also be watched.

Text Appeal is a well known adaptation, localisation, translation and transcreation agency based in London. In other words, they make sure your big international campaign doesn’t end up as a culture shock in another country. 

Duval Guillaume Antwerp created an entertaining video for Text Appeal. Elliot Polaks, CEO at Text Appeal, will give a speech at the Cannes Festival about ‘cultural disasters’ and use this video in his presentation. Have a look: