Every year in Belgium the IAB Mixx Awards honor the best cases in digital marketing. This year they asked us to apply the digital philosophy to their award show.

First medieval concept of award shows we wanted to change were the goodiebags. Mostly you end up carrying a bag that weighs more than the awards you might actually win, so we introduced the ‘digital goodiebag’. A more relevant, more eco-friendly and much more efficient promotional tool for sponsors.

Another tradition after the awards being handed out is the party. To practice what they preach we digitalized the party and introduced the ‘Tweejay party’, a party where the entire audience becomes a deejay.

Axa is the first insurance company in Belgium to launch an iPhone application. Their iPhone app helps you out when you have a car accident. Such innovative product deserves an equally innovative way to launch it.

News site Vandaag.be has found a new way to share articles. Every visitor can go to the site, choose an article and then read it like a real newsreader. By using your own webcam and with the help of a computer auto cue, you can choose a professional studio or your own place as background. A news jingle is added to every news item. By recruiting newsreaders, Vandaag.be wants to stress that they bring news people want to share.

Read all the details about the campaign right here.