Duval Guillaume Brussels is awarded with a Grand Clio for the campaign ‘A Blind Call’ for the League of the Blind. It’s the first time a Belgian agency wins a Grand Clio.

The Clio Awards is an international recognized advertising competition, with 20.000 entries from all over the world. They have as strong focus on innovation in the advertising industry and groundbreaking work.

The Grand Clio was awarded in the category innovative media. The jury praised the campaign for its new way of thinking and approaching advertising.

Good news from The One Show in New York: Duval Guillaume Brussels wins a golden pencil for the campaign “A blind call” for the League of the blind. As from today, we’ll be writing with a golden pencil.

The One Show is one of the highest appreciated award concours on the planet. For this year’s 2008 edition there were 25.000 submissions worldwide. As far as we can recall, this is the first gold pencil ever for a Belgian-based advertising agency. For the record: our memory only goes back to halfway the nineties.

Three ‘Best of Activation’ awards were handed out to campaigns created by Duval Guillaume Brussels. These ‘activation’ awards are organised by the European Association of Communications Agencies (EACA) and reward campaigns with an approach that is truly integrated.

The Hyundai i30 Helicopter campaign won silver in the category ‘consumer durables’. The A Blind Call campaign by the League of the Blind was awarded gold in the category ‘non profit & charity’. A Blind Call also received gold from the jury in the category ‘creative award’. Both cases will be sent to the IMC European Awards European.

These awards reward the integrated approach of Duval Guillaume. If you visit our office in Brussels, you’ll see them at the reception desk.

Self-love is still the strongest form of love. Animal rights organization GAIA and Duval Guillaume play on this insight in a membership recruitment campaign for GAIA.

They ask you to be kind to animals, because you never know how you will reincarnate. Maybe you might come back as a mouse suffering tests in a laboratory? Or as a baby seal? So you’d better take no chances and become a member of GAIA. Do it in this life.

Continue reading Be kind to animals, because you might end up as one →

For the launch of the new flavor ‘Café Choco’, Senseo plays with the cliche’s of Hollywood films. Movielovers will be able to spot references to films such as “Bridges of Madison County”, “Sweet November”, “Seinfeld” and “Eternal sunshine of the spotless mind”.

You can watch the video “what women want” below. The senseo pads you’ll have to buy in your local supermarket.

Dexia Bank has been sponsoring the Belgian football club Club Brugge for the last five years, using the line: “Club Brugge, proud to be sponsored by Dexia.”

The first commercial on television dates from 2002 figuring football player Gert Verheyen and was awarded at Eurobest in Cannes and at several other award shows.

Today a 10 second television billboard is launched, together with a print ad as a follow up of this campaign.

‘Fokkie’ is a non-existing word invented by Duval Guillaume for a radio campaign on behalf of Douwe Egberts. ‘Fokkie’ is a dyslectic version of ‘koffie’, the Dutch word for coffee.

With the campaign we refer to the effect of not drinking a coffee in the morning, which leads to a dyslectic use of the language. In Belgium more and more people are commonly using this word in daily life. You should enter ‘fokkietje‘ or ‘fokkie‘ in Google to see how widespread it is.

After airing this campaign, ‘fokkietje’ popped up in several blogs, twitters and forums on the web. It’s being used in daily conversations and has been elected the best radio commercial by the audience. Maybe we are a bit too optimistic, but wouldn’t it be great if ‘fokkie’ could end in up in the dictionary?

Click below to listen to two of the ‘fokkie’ radio spots. Please note that they are in dutch, so even after two coffees you might not get it. Enjoy.

‘Fokkiesjamien‘ Spot

‘First day at work‘ Spot

London calling to announce campaigns from Duval Guillaume have been nominated five times for the London International Awards, the fastest growing award show on earth.

You can find the nominated campaigns and their categories below. Will these campaigns make it to the stage? We will find out on November 12th, during the official gala in London.

Television & Cinema Finalists

• “The dear hunter” for Pure FM
• “Compo bird” for compo

Integrated Media Finalists

• “Pigs in Pain” for Gaia

Digital Media Finalists

• “Blind Auction” for Belgian League of the Blind: Brailleliga / LigueBraille

Print Finalists

• “Swedish crime series” for Canvas

At Duval Guillaume we like animals. In June 2007 Duval Guillaume Brussels won 3 lions in Cannes. They were then joined by 3 sharks last month at the Creative Advertising Festival in Kinsale, Ireland. We are now considering starting a zoo.

A first bronze shark was awarded to Belgacom “Kindersurpise”, a second to Compo “Bird”. The latter also won the Grand Prix for best Belgian entry at Kinsale. Sometimes it comes in handy to live in a small sized country.

(to come: links to media)