Interview (Dutch) with Executive Creative Directors Geoffrey Hantson and Katrien Bottez about the new Duval Guillaume.

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The commercial “barfight� for Spa Barisart won this year’s grand prix at the Kinsale shark awards. It was the only grand prix allotted in tv. The commercial, which was shot completely under water, also got a golden shark in the category non alcoholic drinks.

And there were more reasons to celebrate. De Lijn “Pinguins� was awarded a silver shark for best animation, Tabasco “Streaker� got shortlisted.

A very sparkling result calling for something very sparkling to drink.

Duval Guillaume Brussels is awarded with a Grand Clio for the campaign ‘A Blind Call’ for the League of the Blind. It’s the first time a Belgian agency wins a Grand Clio.

The Clio Awards is an international recognized advertising competition, with 20.000 entries from all over the world. They have as strong focus on innovation in the advertising industry and groundbreaking work.

The Grand Clio was awarded in the category innovative media. The jury praised the campaign for its new way of thinking and approaching advertising.

Good news from The One Show in New York: Duval Guillaume Brussels wins a golden pencil for the campaign “A blind call� for the League of the blind. As from today, we’ll be writing with a golden pencil.

The One Show is one of the highest appreciated award concours on the planet. For this year’s 2008 edition there were 25.000 submissions worldwide. As far as we can recall, this is the first gold pencil ever for a Belgian-based advertising agency. For the record: our memory only goes back to halfway the nineties.

Three ‘Best of Activation’ awards were handed out to campaigns created by Duval Guillaume Brussels. These ‘activation’ awards are organised by the European Association of Communications Agencies (EACA) and reward campaigns with an approach that is truly integrated.

The Hyundai i30 Helicopter campaign won silver in the category ‘consumer durables’. The A Blind Call campaign by the League of the Blind was awarded gold in the category ‘non profit & charity’. A Blind Call also received gold from the jury in the category ‘creative award’. Both cases will be sent to the IMC European Awards European.

These awards reward the integrated approach of Duval Guillaume. If you visit our office in Brussels, you’ll see them at the reception desk.

Self-love is still the strongest form of love. Animal rights organization GAIA and Duval Guillaume play on this insight in a membership recruitment campaign for GAIA.

They ask you to be kind to animals, because you never know how you will reincarnate. Maybe you might come back as a mouse suffering tests in a laboratory? Or as a baby seal? So you’d better take no chances and become a member of GAIA. Do it in this life.

Continue reading Be kind to animals, because you might end up as one →

For the launch of the new flavor ‘Café Choco’, Senseo plays with the cliche’s of Hollywood films. Movielovers will be able to spot references to films such as “Bridges of Madison County”, “Sweet November”, “Seinfeld” and “Eternal sunshine of the spotless mind”.

You can watch the video “what women want” below. The senseo pads you’ll have to buy in your local supermarket.

Dexia Bank has been sponsoring the Belgian football club Club Brugge for the last five years, using the line: “Club Brugge, proud to be sponsored by Dexia.”

The first commercial on television dates from 2002 figuring football player Gert Verheyen and was awarded at Eurobest in Cannes and at several other award shows.

Today a 10 second television billboard is launched, together with a print ad as a follow up of this campaign.

‘Fokkie’ is a non-existing word invented by Duval Guillaume for a radio campaign on behalf of Douwe Egberts. ‘Fokkie’ is a dyslectic version of ‘koffie’, the Dutch word for coffee.

With the campaign we refer to the effect of not drinking a coffee in the morning, which leads to a dyslectic use of the language. In Belgium more and more people are commonly using this word in daily life. You should enter ‘fokkietje‘ or ‘fokkie‘ in Google to see how widespread it is.

After airing this campaign, ‘fokkietje’ popped up in several blogs, twitters and forums on the web. It’s being used in daily conversations and has been elected the best radio commercial by the audience. Maybe we are a bit too optimistic, but wouldn’t it be great if ‘fokkie’ could end in up in the dictionary?

Click below to listen to two of the ‘fokkie’ radio spots. Please note that they are in dutch, so even after two coffees you might not get it. Enjoy.

‘Fokkiesjamien‘ Spot

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‘First day at work‘ Spot

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