Viva Dexia, the longest commerial in the history of Duval Guillaume, has been awarded at The Festival for Company Films. Viva Dexia was made for Dexia Bank and was used for internal training.

It is based on a well known tv-format where people have to overcome their fears. In the film we show how the people at Dexia can overcome their fear for having a closer and more open contact with their clients.

Viva Dexia is directed by Jan Matthijs and has a cast starring Sien Eggers, Gene Bervoets en Koen Van Impe. The jury of The Festival for Company Films consisted of directors, journalists and director Lieven Debrauwer, past winner at the Cannes Film Festival.

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To announce the change from a big bank to a consumer-centric coaching bank, Dexia Bank asked Duval Guillaume to make a film for internal communication.

Duval Guillaume Brussels came up with a 13 minute film based on a well know tv-format, where a psychologists helps people to overcome their fears.

In our spoof of this TV show, we show a man working for Dexia who has to overcome his fear for personal contact with the client.

Dexia Bank has been sponsoring the Belgian football club Club Brugge for the last five years, using the line: “Club Brugge, proud to be sponsored by Dexia.”

The first commercial on television dates from 2002 figuring football player Gert Verheyen and was awarded at Eurobest in Cannes and at several other award shows.

Today a 10 second television billboard is launched, together with a print ad as a follow up of this campaign.