The future of Duval Guillaume

Jul 04 2011

Interview (Dutch) with Executive Creative Directors Geoffrey Hantson and Katrien Bottez about the new Duval Guillaume.

Click on the article for larger size image.

Duval Guillaume Brussels, Duval Guillaume, News, Press No comments yet

Read your paper on iPad

Oct 19 2010

Soon, readers of De Morgen will be able to consult their paper on iPad. They will be able to choose between sticking their head into the paper or their index finger.

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Duval Guillaume Brussels, Campaign, Clients, News 2 comments

New opinion page for De Morgen newspaper

Jun 09 2010

From now on, readers of De Morgen can express their opinion in the completely restyled opinion page “De Gedachte”. No need to demonstrate in the street anymore if you don’t agree with something.

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Duval Guillaume Brussels, Campaign, Duval Guillaume, News No comments yet

Facebook profiles read like biographies, so we used them to promote biographies

Jan 28 2010

To promote a new series of world biographies of De Morgen newspaper, we created facebook profiles of famous people. Through the facebook status we spread quotes and photo’s featured in the biographies. We also announced the release date of each book and triggered discussions by commenting on things happening in the world. If you became a facebook friend of Nicolas Sarkozy or Fidel Castro, you could learn to know them a bit. But only by getting the biography you learned to know them really well.

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Duval Guillaume Brussels, Campaign, Clients, Duval Guillaume, News 5 comments

Reading chair for De Morgen newspaper

May 09 2008

It takes some time to read the new extra large weekend edition of ‘De Morgen‘ newspaper. Therefore Duval Guillaume Brussels developed a reading chair that stores newspapers.

The chair can be found in all possible places you visit during the weekend; restaurants, bars, museums, fashion stores and so on.’This enables you to spend your whole weekend reading, even if you have to go shopping with the misses.’

The tagline on top of the seat reads: ‘De Morgen on Saturday makes you read till Sunday.’ ‘This campaignline was also used for outdoor postering, in paper ads and billboards on buses. ‘A series of pictures of the seat on several locations can be found in’ this photo gallery on Flickr.

De Morgen LeesSpot

De Morgen LeesSpot

Duval Guillaume Brussels, Campaign No comments yet

About Duval Guillaume Modem

Duval Guillaume Modem is an idea-centric communications agency in antwerp.

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