In Belgium it is obligatory to give VAT receipts with the bills in restaurants. Bus Company De Lijn is the first to use these VAT receipts as an advertising medium. On each receipt we added a message, inviting people to think about their choice of transport. If they consider taking the night bus, they don’t have to worry about ordering that extra drink.

. The branded VAT receipts will be distributed by 50 restaurants in 5 major cities. Later on another 30 restaurants will be added to this list.

The commercial “barfight” for Spa Barisart won this year’s grand prix at the Kinsale shark awards. It was the only grand prix allotted in tv. The commercial, which was shot completely under water, also got a golden shark in the category non alcoholic drinks.

And there were more reasons to celebrate. De Lijn “Pinguins” was awarded a silver shark for best animation, Tabasco “Streaker” got shortlisted.

A very sparkling result calling for something very sparkling to drink.

You can’t think about the sales without thinking about parking problems. These parking problems inevitably result in parking stress and frustration.

That’s why buscompany De Lijn placed parking stress punching balls in 11 major cities in Flanders. Every driver could ventilate his parking stress and received a free bus ticket. So their next trip to the city would be more relaxed.

Continue reading Buscompany De Lijn takes care of parking stress →

Awaiting the first official Cannes results, here is the final score for the New York Festivals. In total we won 2 Gold World Medals, 1 Silver and 3 Bronze.

Gold is for the ad “Save 8 lives” for Re-born to be Alive, both in print and in best use of media. Silver goes to the print campaign for Lazer Helmets. The Bronze awards are for De Lijn “Penguins” in best TV-animation, Komatsu in Direct and again Re-born for the print ad “Motorcyclist”.

Flemish public transport company De Lijn launched a campaign to emphasize its mission: to be the smartest way to travel throughout Flanders.

The campaign builds on the universal insight that travelling in groups has its advantages. In the TV commercials we show pinguins and fireflies to illustrate that, inviting people to follow their good example.

Flemish public transport company De Lijn is constantly increasing its efforts to guarantee an eco-friendly public transport. To emphasize its involvement, De Lijn signed the international charter to support nature. In a new campaign De Lijn shows once again it is taking its green mission seriously.

In order to fullfil its role as the most green means of transport, De Lijn continuously invests in green measures: using 100% green energy, installing particulate filters on its buses, introducing Euro-5 norm diesel engines, … Even on an administrative level it developed a number of projects, like using recycled paper.

The result of this green attitude: when taking the bus or tram, you can reduce your ecological footprint by no less than 50 procent.

Flemish public transportation company De Lijn uses real bus & tram tickets to replace the traditional business cards of their employees. The bus & tram tickets are made from paper and are about the same size as regular business cards.

Duval Guillaume created bus & business cards for workers at De Lijn with their name and personal details printed on.

Since the original bus & tram ticket are used, you actually receive a free ride with a bus or tram as someone from De Lijn hands you over their business card. Therefore the baseline on each ‘bus ticket’ slash ‘business card’ reads: “You can always reach me with this card.”

De Lijn is the public transportation company for trams and buses in Flanders. De Lijn has chosen to take Duval Guillaume aboard after a pitch between several agencies.

The mission for Duval Guillaume is to create a message for the brand “De Lijn“. De Lijn connects places and people. This is the key message to communicate on a functional and emotional level.

At Duval Guillaume we are very happy with this news and are looking forward to create excellent work for De Lijn.