In 2010, AXA was the first insurance company on the market to launch an iPhone application for car insurance. In 2011, AXA is taking this one step further and has developed an iPhone application for fire insurance. ‘Mobile Service Home’ is a first for the Belgian insurance market. This innovative product also deserves to be launched by a method that displays just as much inventiveness. This is why AXA has developed an i-Mercial. A television spot for viewers to step into, so to speak. `

It all starts with a TV commercial that shows a house. There is no door visible, only a QR code.

With a new African campaign, Brussels Airlines wants to stress its superior service. In a 60� tv-commercial we see a stewardess performing her typical kindness and service in everyday situations on the ground. We see her bring coffee to a guy stuck in straffic or giving a small toy to a child looking bored during a museum visit. Every time the people react pleasantly surprised when seeing the stewardess appearing out of nowhere. The series of scenes is concluded with the line : “The kind of service you only expect in the sky�, followed by the logo of Brussels Airlines. The commercial is currently shown on CNN and TV5 in Africa.

In a new tv-commercial for Telenet digital tv, a guy named Patrick tells us how it feels to play an extra in films and series. He tells us that more people start recognizing him in the street, which is pretty cool. According to him this is the result of more and more people switching to the outstanding image quality of Telenet digital tv.

For the commercial a real extra was used. The lead actor who greets the extra, is Roel Vanderstukken, a famous Belgian actor and ditto singer.

The commercial “barfight� for Spa Barisart won this year’s grand prix at the Kinsale shark awards. It was the only grand prix allotted in tv. The commercial, which was shot completely under water, also got a golden shark in the category non alcoholic drinks.

And there were more reasons to celebrate. De Lijn “Pinguins� was awarded a silver shark for best animation, Tabasco “Streaker� got shortlisted.

A very sparkling result calling for something very sparkling to drink.

P-Magazine radioweb. Or is it webradio?

For P-Magazine (www.p-magazine.com) we made the first ever radiocampaign that could also be watched.

To announce the change from a big bank to a consumer-centric coaching bank, Dexia Bank asked Duval Guillaume to make a film for internal communication.

Duval Guillaume Brussels came up with a 13 minute film based on a well know tv-format, where a psychologists helps people to overcome their fears.

In our spoof of this TV show, we show a man working for Dexia who has to overcome his fear for personal contact with the client.