The Belgian political parties are negotiating and quarreling for almost 150 days and still haven’t been able to form a new government. Douwe Egberts and Duval Guillaume use the punchline “A good conversation starts with a good coffee” for Douwe Egbert’s campaigns.

Bring those two facts together and you’ve got a guerilla idea: to support the negotiations Douwe Egberts handed out free coffee to the politicians at their hideout in the ‘Wetstraat 10′ in Brussels: a good formation starts with a good coffee.

French speaking politicians Didier Reynders and Joëlle Milquet - who is known as Madame Non - could appreciate the stunt and enjoyed a free cup of coffee.

Douwe Egberts and Duval Guillaume have launched a new television campaign with the punchline: “a good conversation starts with Douwe Egberts.” This idea emphasizes the role of coffee in social life and the part Douwe Egbert plays in people’s lives.

You can expect more to be launched with this new line. We’ll keep you posted. For now, you can view two of the spots that were broadcasted: ‘kid’ and ‘dress’. There is a French spoken and Dutch spoken version of each.

• Video: Dress (French)

• Video: Kid (French)

for dutch spoken version Continue reading A good conversation →

‘Fokkie’ is a non-existing word invented by Duval Guillaume for a radio campaign on behalf of Douwe Egberts. ‘Fokkie’ is a dyslectic version of ‘koffie’, the Dutch word for coffee.

With the campaign we refer to the effect of not drinking a coffee in the morning, which leads to a dyslectic use of the language. In Belgium more and more people are commonly using this word in daily life. You should enter ‘fokkietje‘ or ‘fokkie‘ in Google to see how widespread it is.

After airing this campaign, ‘fokkietje’ popped up in several blogs, twitters and forums on the web. It’s being used in daily conversations and has been elected the best radio commercial by the audience. Maybe we are a bit too optimistic, but wouldn’t it be great if ‘fokkie’ could end in up in the dictionary?

Click below to listen to two of the ‘fokkie’ radio spots. Please note that they are in dutch, so even after two coffees you might not get it. Enjoy.

‘Fokkiesjamien‘ Spot

‘First day at work‘ Spot