Other magazines might blow out some candles when celebrating their birthday. But when Ché – Belgiums favourite Men’s Magazine – celebrates it’s 10th anniversary they allow everybody to blow something much more interesting: skirts!

Try it.

Duval Guillaume has a long history working for Ché Men’s Magazine. All recent ads refer to the punchline “Let us keep on dreaming of a better world.” The “Calendar Girl” print ad is the most recent work in this series.

An interactive campaign for Ché Men’s Magazine: Ché Earth.

Find Ché babes in your neigbourhood. Ché babes are everywhere. Enter your home town or postcode on the website and find out where the Ché babes are in your area and try to seduce them.

Did we mention the tagline for all Ché campaigns by Duval Guillaume is: “let us keep on dreaming of a better world.”

The Tennis video for Ché Men’s Magazine campaign has won the award for Best Sports Advertising Film at Sportel Monaco.

For old times sake, we show you the Ché Tennis video one more time.