’29 differences that really make a difference, only at Center Parcs’ is the theme of the new Center Parcs campaign. Aim is to emphasize the uniqueness of Center Parcs. To do that every TV commercial stresses one difference, it points out one item that can only be found at Center Parcs.

“Neigbour” highlights the huge windows and still 100% privacy. While “Clumsy couple” highlights the fact that children are always safe, even in the superfast Wild Water Rapid River. The campaign will be aired in The Netherlands and Flanders (Belgium). Here are both commercials:

Discover all the differences at www.centerparcs.be/29verschillen

In 2011 the Alfa Romeo MiTo and Giulietta achieved both 5 stars on the Euro Safety Test. This maximum score of 5 stars makes them the safest cars in their class.Instead of making a temporary campaign about this achievement, we decided to develop something more permanent and useful: the Alfa Romeo Crash Proof Folder. A free desktop application that protects all your digital files against a computer crash. Forever. So when you have a fatal computer crash, you just have to reinstall the crash poof folder on your new system and all your protected files will be visible again. From now on you’re not only protected against a car crash, but also against a computer crash.

Download at www.crashprooffolder.be

Every year in Belgium the IAB Mixx Awards honor the best cases in digital marketing. This year they asked us to apply the digital philosophy to their award show.

First medieval concept of award shows we wanted to change were the goodiebags. Mostly you end up carrying a bag that weighs more than the awards you might actually win, so we introduced the ‘digital goodiebag’. A more relevant, more eco-friendly and much more efficient promotional tool for sponsors.

Another tradition after the awards being handed out is the party. To practice what they preach we digitalized the party and introduced the ‘Tweejay party’, a party where the entire audience becomes a deejay.

Yesterday evening two of our most recent campaigns were rewarded at the prestigious EFFIE Awards. Which – of course – makes us very proud: it’s our 15th EFFIE Award since 2002. It makes us Belgium’s most EFFIE rewarded agency of this decade and confirms Duval Guillaume’s efficient creativity approach. Creativity not for the fun of it, but a great campaign idea, sharp media insight and excellent production execution, all anchored on an innovative strategic insight. Creativity that stands out and helps our clients business to be more successful.

Our Drink milk now for later campaign for VLAM Melk (the Milk Board of Flanders) was awarded a Gold EFFIE. The judges mainly praised the innovative strategic insight that milk allows you to stay flexible your whole life, and the consistency with which the strategy was translated to strong creative work. These two factors eventually lead to fantastic results with proven effect of communication: we succeeded to establish the first growth in milk consumption in Flanders in decades.

With the campaign Coffee and Lotus Speculoos, always together we won a Silver EFFIE. The strategic choice to grow Lotus Speculoos by focusing all our communication efforts consistently on one consumption moment, the coffee moment, proved to be effective and lead to significant growth with remarkable ROI results.

For more info about both cases, feel free to contact mattijs.devroedt@duvalguillaume.com

With the GPS iPhone app “Safest Route” , insurance company Ethias wants to offer its clients a safe alternative for the shortest and the fastest route.

The route planner gives an auditive warning everytime you approach a dangerous point on Belgian roads. It can do so, because Ethias is the first to use the official list of dangerous points in Belgium and integrate it in a route planner.

Users also have the ability to add so-called black points themselves. With the “Safest Route” Ethias wants to be there for their clients even before anything happens.

Young parents all over Belgium rely on Nutricia babyfoods every day. And now, Nutricia has found a way to support mums even before their baby is born – with Baby Connection: a unique iPhone app that helps gets the dad more involved in the pregnancy.

Baby Connection works best when you use it as a couple. There’s a mum version and a dad version – and everything each parent adds is automatically synced with their partners’ phone. The app can even transform two iPhones into one big screen.

Have a look at the demo to see how it works:

To launch Baby Connection, we came up with a campaign that’s as unique as the app itself. Have a look at what we did here:

TMF Travel organises party trips for 16-24 years olds to top party destinations around Europe. To get some extra attention for their latest promotion, they created a unique wild poster campaign: one normal poster of a guy is surrounded by five close-ups of bikinis… in Push-up style.

Book for five and you go free! Explore a world of fun

USG People, one of the world’s biggest Outsourcing companies, launched ikki.be. A new portal for freelancers in search of new projects. Our mission was to build awareness among freelancers and make them sign up at ikki.be. We learned that one of freelancers biggest concerns is to get their money in time. Which they usually don’t. But as from now any freelancer will be able to recall the accounts department of their late payment. With a little smile.

Soon, readers of De Morgen will be able to consult their paper on iPad. They will be able to choose between sticking their head into the paper or their index finger.

From now on, readers of De Morgen can express their opinion in the completely restyled opinion page “De Gedachte”. No need to demonstrate in the street anymore if you don’t agree with something.