With a new African campaign, Brussels Airlines wants to stress its superior service. In a 60” tv-commercial we see a stewardess performing her typical kindness and service in everyday situations on the ground. We see her bring coffee to a guy stuck in straffic or giving a small toy to a child looking bored during a museum visit. Every time the people react pleasantly surprised when seeing the stewardess appearing out of nowhere. The series of scenes is concluded with the line : “The kind of service you only expect in the sky”, followed by the logo of Brussels Airlines. The commercial is currently shown on CNN and TV5 in Africa.

Brussels Airlines wants complete transparency for its costumers, meaning no hidden costs and no unpleasant surprises. Today Brussels Airlines even goes one step further: instead of pushing single trip tickets, they simply give the price for a round trip ticket. In this way, you immediately know how much the flight will cost you. With this measure Brussels Airlines once again shows it is the low fare you can trust.

Thanks to Brussels Airlines you don’t have to save money on your travel expenses anymore. You can fly to as many as 50 European destinations for as little as 49,99 euro. One way only, so you don’t have to come back if you don’t want to.

Belgium’s leading airline Brussels Airlines has chosen Duval Guillaume as its global communication partner. Duval Guillaume Brussels will handle Brussels Airlines’ advertising and online communication for all of Europe and Africa.

We are sure Brussels Airlines shares the same passion for innovative marketing communication and advertising. Together we will bring Brussels Airlines to a higher level of brand awareness and recognition. This way Brussels Airlines can grow its position as a preferred airline brand.