To reinforce the new baseline ‘That Calls for a Carlsberg’ Duval Guillaume Modem proposed an original experiment. In Belgian cinemas some innocent couples were confronted with a theatre filled with not-so-friendly gentlemen and only 2 seats left… How will they react? The result of this experiment can be seen in Kinepolis and online via YouTube.

In the beginning of this year, Carlsberg launched a new global positioning and baseline ‘That Calls for a Carlsberg’. Carlsberg is a well-known brand, but people didn’t necessarily know what the brand stands for. With this global positioning Carlsberg wants to add essence to the brand and tell the Carlsberg story, so every market understands that Carlsberg beer stands for tradition, quality, a great taste … and making the right choices.

Interview (Dutch) with Executive Creative Directors Geoffrey Hantson and Katrien Bottez about the new Duval Guillaume.

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Yesterday evening two of our most recent campaigns were rewarded at the prestigious EFFIE Awards. Which – of course – makes us very proud: it’s our 15th EFFIE Award since 2002. It makes us Belgium’s most EFFIE rewarded agency of this decade and confirms Duval Guillaume’s efficient creativity approach. Creativity not for the fun of it, but a great campaign idea, sharp media insight and excellent production execution, all anchored on an innovative strategic insight. Creativity that stands out and helps our clients business to be more successful.

Our Drink milk now for later campaign for VLAM Melk (the Milk Board of Flanders) was awarded a Gold EFFIE. The judges mainly praised the innovative strategic insight that milk allows you to stay flexible your whole life, and the consistency with which the strategy was translated to strong creative work. These two factors eventually lead to fantastic results with proven effect of communication: we succeeded to establish the first growth in milk consumption in Flanders in decades.

With the campaign Coffee and Lotus Speculoos, always together we won a Silver EFFIE. The strategic choice to grow Lotus Speculoos by focusing all our communication efforts consistently on one consumption moment, the coffee moment, proved to be effective and lead to significant growth with remarkable ROI results.

For more info about both cases, feel free to contact mattijs.devroedt@duvalguillaume.com

Public bus company De Lijn has launched a new campaign showing it’s smarter to take the bus or tram. Kick off is a commercial showing a group of ants beating an aardvark in a clever way. Pay-off : It’s smarter to travel in group, take the bus. The 3D-production was done by CC (Creative Conspiracy). De Lijn is also working on an smartphone game  featuring the ants of the commercial.

In follow up campaigns, De Lijn will also give the proof why it’s smarter to travel in group. These campaigns will focus on the nature friendliness of public transport and the fact that taking the bus gets you faster through traffic and helps you to get rid of the stress of finding a parking space.

During the Belgian advertising awards (CCB awards), Duval Guillaume was called on stage 19 times. Awards were won in almost all categories for almost all major clients. The annual gala took place in the casino of Knokke and on the adjacent beach, giving the ceremony a playful reference to the advertising festival of Cannes.

Here is the list with winning work : Gold for Brussels Airlines “Crisis�, Vlam Milk “freestylers and jumpers�, Vlam Milk “Leon� in innovative and best use of tv and GAIA “menu 1 and menu 2�. Silver for De Lijn “resto tickets�, Spa Barissart “Barfight�, Stallaert “The ugliest Building of Belgium� and Douwe Egberts “Fokkie in the dictionary�. Bronze for Telenet “Evi Naked�, Bongo “Herbert Flack does radio�, AXA “windowcleaner� and AXA “poles�.

This overall result got Duval Guillaume Brussels on the second place in the ranking of Agency of the year, Duval Guillaume Antwerp got ranked fifth.

The Creative Club of Belgium organizes the annual Gala of the CCB Awards. The most creative ideas in marketing, communication and advertising are rewarded by the Belgian industry. The Gala CCB for 2008 took place in Knokke and was themed ‘Comme A Cannes Belgium’.

Duval Guillaume and its clients received many awards. Twenty-five statues were taken home by the Duval Guillaume offices in Antwerp and Brussels, including a Grand Prix. You can find a full overview below.

Continue reading 2008 CCB Awards for Duval Guillaume →

Duval Guillaume is reinforcing its online expertise by attracting more talent. In spring 2008 eight new faces will join our organization to provide an even better service to our existing and new clients.

In our full service agencies we’re not into lines, not above, below, nor through. Duval Guillaume is a place where ambitious advertisers and creative talents meet and build brands together. The online expert center represents people working on digital strategy, creative concepts, content in all its forms, user experience and webdesign & webdevelopment.

Michel Thysen is the new Online Manager in our Antwerp offices. He will be responsible for all new business and Client relations, as also for the team management and online strategy. Inès Van Lautem starts as a planning and traffic manager to match work with people. Geert Theys is the technical project manager we were looking for.

Gijs Hoppenbrouwers, Liesbeth Willaert and Manoël Sanchez are web producers (account managers) working on Belgian and international clients, such as Brussels Airlines, Topps, Nikon Europe and Leaseplan. Greet Jans will add value to our user experience team as an information architect. Mara Kockaerts works as a junior interface designer and Olivier Rocq starts as a web developer.  

Duval Guillaume Brussels is awarded with a Grand Clio for the campaign ‘A Blind Call’ for the League of the Blind. It’s the first time a Belgian agency wins a Grand Clio.

The Clio Awards is an international recognized advertising competition, with 20.000 entries from all over the world. They have as strong focus on innovation in the advertising industry and groundbreaking work.

The Grand Clio was awarded in the category innovative media. The jury praised the campaign for its new way of thinking and approaching advertising.

Good news from The One Show in New York: Duval Guillaume Brussels wins a golden pencil for the campaign “A blind call� for the League of the blind. As from today, we’ll be writing with a golden pencil.

The One Show is one of the highest appreciated award concours on the planet. For this year’s 2008 edition there were 25.000 submissions worldwide. As far as we can recall, this is the first gold pencil ever for a Belgian-based advertising agency. For the record: our memory only goes back to halfway the nineties.

Three ‘Best of Activation’ awards were handed out to campaigns created by Duval Guillaume Brussels. These ‘activation’ awards are organised by the European Association of Communications Agencies (EACA) and reward campaigns with an approach that is truly integrated.

The Hyundai i30 Helicopter campaign won silver in the category ‘consumer durables’. The A Blind Call campaign by the League of the Blind was awarded gold in the category ‘non profit & charity’. A Blind Call also received gold from the jury in the category ‘creative award’. Both cases will be sent to the IMC European Awards European.

These awards reward the integrated approach of Duval Guillaume. If you visit our office in Brussels, you’ll see them at the reception desk.