At this years edition of the Eurobest advertising Festival in Lisbon Duval Guillaume Modem turned 9 shortlists into magic: 9 awards. The biggest ‘bad boy’ winner was Carlsberg ‘bikers’ that totalled 1 gold, 3 silver and 3 bronze awards, resulting in one of Belgiums most awarded campaigns at this edition of Eurobest. In the Media category there was also a Bronze reward for Axa ‘interactive tv-ad’ and Carlsberg’s ‘probably the best ad’. Needless to say that we are kinda happy. Muito Obrigado!

During the Belgian advertising awards (CCB awards), Duval Guillaume was called on stage 19 times. Awards were won in almost all categories for almost all major clients. The annual gala took place in the casino of Knokke and on the adjacent beach, giving the ceremony a playful reference to the advertising festival of Cannes.

Here is the list with winning work : Gold for Brussels Airlines “Crisis�, Vlam Milk “freestylers and jumpers�, Vlam Milk “Leon� in innovative and best use of tv and GAIA “menu 1 and menu 2�. Silver for De Lijn “resto tickets�, Spa Barissart “Barfight�, Stallaert “The ugliest Building of Belgium� and Douwe Egberts “Fokkie in the dictionary�. Bronze for Telenet “Evi Naked�, Bongo “Herbert Flack does radio�, AXA “windowcleaner� and AXA “poles�.

This overall result got Duval Guillaume Brussels on the second place in the ranking of Agency of the year, Duval Guillaume Antwerp got ranked fifth.

Yesterday, on the closing night of the Cannes Festival, a bronze lion was given to the tv-campaign for the National Milk Board (VLAM).  The campaign consists of two commercials : Milk “Jumpers” and Milk “Freestyler”.

This brings us to a total of 4 lions and 9 shortlists after one week of judging. Please scroll down if you want to relive the week once more.

Lotus is the Belgian reference brand in biscuits and baked goods. With last year’s launch campaign for their new product gingerbread, Lotus succeeded to give the brand a new lease of life and at the same time claim leadership in this new category. The campaign took home a Bronze trophee at this year’s Effie Awards.

Gingerbread used to be a rather stuffy category with an ageing user base and was not attracting new consumers anymore. It was key to teach young Belgian consumers to eat gingerbread again. The point of departure was to position gingerbread as a good energy provider, containing sugar, but no fats.

The “energy� proposition came to life in a TV commercial of which the soundtrack became a real earwurm. Annoying to some, it definitely had a strong impact on many. The brand awareness reached new heights and the campaign managed to raise sales both for the new product and for the whole brand.

Duval Guillaume and Lotus are glad to already win an Effie with their very first campaign in their very first year of collaboration. The Belgian evergreen cookie brand is glad to be back and as the latest growth updates show, this is only the beginning.

The 2008 RMB Awards are known. The “never trust a man” campaign for Mercator has won silver. “Colours that stay longer” for Brother was awarded with bronze.

Both campaigns were created by Duval Guillaume Antwerp. Let’s put a smile on your face and have another look at the Mercator video.

Eurobest Awards announced it’s winners. The campaign “A Blind Call” by the “League of the blind foundation” has won gold in the Eurobest category “Integrated Campaigns”. This campaign was created by Duval Guillaume.

In the video below Pablo Alzugaray, jury president of Eurobest, explains why the Eurobest jury thinks the “A Blind Call” campaign is so special.

Quite some other campaigns Duval Guillaume has created for it’s clients during te past year have won a silver or bronze Eurobest Award. An overview:

Eurobest integrated campaigns

• Gold: “A Blind Call”, League of the blind foundation

Eurobest TV/Cinema

• Silver: “Never trust a man”, Mercator Insurance Pension Plans
• Bronze: “Lotto”, Belgacom Digital TV

Eurobest print

• Bronze: “Airtbag” Topps Bazooka Chewing Gum

Eurobest outdoor

• Bronze: “Bracelets”, Médecins Sans Frontières International Humanitarian Aid Organization

Eurobest Direct & sales promotion

• Bronze: “Burglar” Mercator Home Select Insurance

You can find an overview of the awards the clients of Duval Guillaume have won with their campaigns on the Eurobest website or download an overview of all winners in PDF.