Duval Guillaume has won no less than 6 trophees at this year’s Shark Advertising Awards. The Shark Awards are a top creative advertising festival held yearly in Kinsale, Ireland.

The jury awarded A Blind Call for League of the Blind with a Gold Special Jury Award, honoring an idea “that exceeds any of the standard categories”. Bazooka’s Airbag ad won Gold in both Outdoor and Print. The Duel commercial for Sporza won Silver. And last but not least, the Spamfilters campaign we created for Ooops IT management won 2 awards for Best Copywriting: Silver for “Horny Housewives” and Bronze for “Tanzania”.

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Great news from New York: Duval Guillaume has won three awards in this year’s Advertising Awards at the New York Festivals: Gold for the Bazooka ‘Airbag’ ad, Silver for the TV commercial ‘Dad’ for the League of the Blind, and Bronze for ‘Never trust a Man’, a TV commercial we made for Mercator.

The New York Festivals is one of the major advertising awards and was organized for the 51st time this year. It received entries from over 70 countries that were judged by a Grand Jury consisting of no less than 246 creative directors from 48 countries.

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At the Cannes Advertising Festival, Duval Guillaume has been awarded with a Golden Lion. The prize was handed out in the section ‘mobile phone advertising’ to the campaign ‘A Blind Call’ for the League of the Blind. With over 28.000 entries, the festival is the worlds biggest and most prestigious advertising award show.
Next to this Golden Lion, Duval Guillaume also received three Silver Lions. A Silver for Bazooka in both the Print and Poster section. And a Silver in the category Direct for a direct mailing for Scottex.

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Broekzakbellen… Though we can’t translate this Dutch word we invented, you are probably familiar with the phenomenon: you forget to lock your mobile phone, slip it into your trousers pocket and accidentally call the first person in your contact list.

Duval Guillaume has used this insight for a groundbreaking new way of fundraising. We asked the public to insert A Blind Call at the top of their contact list in their mobile phones.

So, next time you’ll call someone by accident, you don’t disturb Ann, Agatha or André who used to be the first contact in your list, since A Blind Call will be on top. Even better, with every Blind Call you donate a small amount of money to the Belgian League for the Blind.

One week after launching this concept thousands of people made a blind call, some even on purpose. This way the community supports the league for the blind. The campaign had a surprisingly large coverage in newspapers as well as on the web.