Carlsberg “probably the best beer in the world” came out with a new bottle. Duval Guillaume helped spreading the word.

In Brussels and in Antwerp the Carlsberg logo was formed using the new Carlsberg bottles, an impressive amount on each billboard.

Just for once the well known Carlsberg baseline was adapted into ‘Probably the best new bottle in the world’.

The recent Deloitte recruitment campaign in Belgium was an atypical way of introducing a Big Four company to potential job applicants. With this massive billboard in the center of Antwerp, Deloitte claim their leader position in the Belgian market using a teasing style.

The campaign was created at Duval Guillaume by the HR communication team. The e-card version of this Deloitte campaign on the Boomerang website became the most popular e-card in their charts.