’29 differences that really make a difference, only at Center Parcs’ is the theme of the new Center Parcs campaign. Aim is to emphasize the uniqueness of Center Parcs. To do that every TV commercial stresses one difference, it points out one item that can only be found at Center Parcs.

“Neigbour” highlights the huge windows and still 100% privacy. While “Clumsy couple” highlights the fact that children are always safe, even in the superfast Wild Water Rapid River. The campaign will be aired in The Netherlands and Flanders (Belgium). Here are both commercials:

Discover all the differences at www.centerparcs.be/29verschillen

As the year-end holidays approach, the ACC (the Belgian Association of Communication Companies) is launching a new initiative to support the profession. Following last year’s Virtual Strike, this year the ACC decided on a positive incentive called the ‘Lorem Ipsum Take-Over’, an idea that we developed for them.

Via the ‘Lorem Ipsum Take-Over’ tool, the ACC is seeking to continually remind both advertisers and advertising agencies that the best guarantee of excellent work is still a sustainable, long-term professional relationship. The ACC is striving to send a strong positive signal to advertisers that a pitch is not always the ideal way to draw the best from the agencies.

The ACC itself is not so much launching a campaign with the ‘Lorem Ipsum Take-Over’, but rather a long-term approach. The free, downloadable tool automatically replaces all Lorem Ipsum dummy texts with an ACC text that reminds advertisers of the importance of long-lasting professional relations.

In total 43 agencies are participating in the ACC’s Lorem Ipsum Take-Over. Find the tool (and more information) at www.accbelgium.be/loremipsum

At this years edition of the Eurobest advertising Festival in Lisbon Duval Guillaume Modem turned 9 shortlists into magic: 9 awards. The biggest ‘bad boy’ winner was Carlsberg ‘bikers’ that totalled 1 gold, 3 silver and 3 bronze awards, resulting in one of Belgiums most awarded campaigns at this edition of Eurobest. In the Media category there was also a Bronze reward for Axa ‘interactive tv-ad’ and Carlsberg’s ‘probably the best ad’. Needless to say that we are kinda happy. Muito Obrigado!

To reinforce the new baseline ‘That Calls for a Carlsberg’ Duval Guillaume Modem proposed an original experiment. In Belgian cinemas some innocent couples were confronted with a theatre filled with not-so-friendly gentlemen and only 2 seats left… How will they react? The result of this experiment can be seen in Kinepolis and online via YouTube.

In the beginning of this year, Carlsberg launched a new global positioning and baseline ‘That Calls for a Carlsberg’. Carlsberg is a well-known brand, but people didn’t necessarily know what the brand stands for. With this global positioning Carlsberg wants to add essence to the brand and tell the Carlsberg story, so every market understands that Carlsberg beer stands for tradition, quality, a great taste … and making the right choices.

Interview (Dutch) with Executive Creative Directors Geoffrey Hantson and Katrien Bottez about the new Duval Guillaume.

Click on the article for larger size image.

Yesterday evening two of our most recent campaigns were rewarded at the prestigious EFFIE Awards. Which – of course – makes us very proud: it’s our 15th EFFIE Award since 2002. It makes us Belgium’s most EFFIE rewarded agency of this decade and confirms Duval Guillaume’s efficient creativity approach. Creativity not for the fun of it, but a great campaign idea, sharp media insight and excellent production execution, all anchored on an innovative strategic insight. Creativity that stands out and helps our clients business to be more successful.

Our Drink milk now for later campaign for VLAM Melk (the Milk Board of Flanders) was awarded a Gold EFFIE. The judges mainly praised the innovative strategic insight that milk allows you to stay flexible your whole life, and the consistency with which the strategy was translated to strong creative work. These two factors eventually lead to fantastic results with proven effect of communication: we succeeded to establish the first growth in milk consumption in Flanders in decades.

With the campaign Coffee and Lotus Speculoos, always together we won a Silver EFFIE. The strategic choice to grow Lotus Speculoos by focusing all our communication efforts consistently on one consumption moment, the coffee moment, proved to be effective and lead to significant growth with remarkable ROI results.

For more info about both cases, feel free to contact mattijs.devroedt@duvalguillaume.com

As part of a sales promotion campaign this ambient stunt in Belgium’s
busiest shopping places illustrates just how easy it is to buy an Alfa Romeo
Mito when the price is incredibly reduced. The headline reads ‘Your chance
to own an Alfa Romeo’ and invites people to discover all the reduced prices
at Alfaromeo.be.

More pictures here.

The Creative Club of Belgium organizes the annual Gala of the CCB Awards. The most creative ideas in marketing, communication and advertising are rewarded by the Belgian industry. The Gala CCB for 2008 took place in Knokke and was themed ‘Comme A Cannes Belgium’.

Duval Guillaume and its clients received many awards. Twenty-five statues were taken home by the Duval Guillaume offices in Antwerp and Brussels, including a Grand Prix. You can find a full overview below.

Continue reading 2008 CCB Awards for Duval Guillaume →

Belgium’s leading airline Brussels Airlines has chosen Duval Guillaume as its global communication partner. Duval Guillaume Brussels will handle Brussels Airlines’ advertising and online communication for all of Europe and Africa.

We are sure Brussels Airlines shares the same passion for innovative marketing communication and advertising. Together we will bring Brussels Airlines to a higher level of brand awareness and recognition. This way Brussels Airlines can grow its position as a preferred airline brand.

The non-profit organization Green Belgium blocked the access to the website of Le Soir during world water day. Before you could enter the site, you had to turn the crank.

Turning the crank symbolized that without a well, readers don’t have acces to knowledge. Nowadays millions of children still have to choose between school and fetching water. Without wells, knowledge can’t flow either!

Have a look at the animation we stored in our archive.