On the first day of the Olympics, the Belgian Olympic Committee visited a number of Belgian maternities to congratulate parents with their newborn babies. Former Olympic champions gave all parents a symbolical 88 flowers. Attached was a greeting card with the message: “DEAR PARENTS, THANK YOU FOR GIVING US AN EXTRA SUPPORTER.”

This action was part of multimedia campaign with the campaignline: ““1.3 billion chinese, 10 million belgians, we are going to need all our supporters.” ”

The unexpected visit of Ulla Werbrouck (gold in Atlanta), Gella Vandecaveye (silver in Atlanta), Ingrid Lempereur (bronze Los Angeles) and Dominique Monami (bronze in Sydney) got a lot of media exposure, even making the frontpage of Belgium’s biggest newspaper.

Continue reading Belgian Olympic Committee welcomes newborn suporters →

Sporza, the sports channel of public broadcaster VRT, will cover the Olympics this summer. It’s their ambition to bring an overview of and some guidance in the wide offer of sportive events.

Duval Guillaume created a tv spot that was directed by Bram Van Riet from production company Caviar. Sugar Jackson, current European boxing champion in the welter weights, fights an unusual duel with Michael Bracke, an international fencing revelation. Both athletes are Belgian.

The punchline we us as a signature is:

68 sports in 17 days can be confusing.
Sporza Olympia keeps you on track.