Every year in Belgium the IAB Mixx Awards honor the best cases in digital marketing. This year they asked us to apply the digital philosophy to their award show.

First medieval concept of award shows we wanted to change were the goodiebags. Mostly you end up carrying a bag that weighs more than the awards you might actually win, so we introduced the ‘digital goodiebag’. A more relevant, more eco-friendly and much more efficient promotional tool for sponsors.

Another tradition after the awards being handed out is the party. To practice what they preach we digitalized the party and introduced the ‘Tweejay party’, a party where the entire audience becomes a deejay.

Yesterday evening two of our most recent campaigns were rewarded at the prestigious EFFIE Awards. Which – of course – makes us very proud: it’s our 15th EFFIE Award since 2002. It makes us Belgium’s most EFFIE rewarded agency of this decade and confirms Duval Guillaume’s efficient creativity approach. Creativity not for the fun of it, but a great campaign idea, sharp media insight and excellent production execution, all anchored on an innovative strategic insight. Creativity that stands out and helps our clients business to be more successful.

Our Drink milk now for later campaign for VLAM Melk (the Milk Board of Flanders) was awarded a Gold EFFIE. The judges mainly praised the innovative strategic insight that milk allows you to stay flexible your whole life, and the consistency with which the strategy was translated to strong creative work. These two factors eventually lead to fantastic results with proven effect of communication: we succeeded to establish the first growth in milk consumption in Flanders in decades.

With the campaign Coffee and Lotus Speculoos, always together we won a Silver EFFIE. The strategic choice to grow Lotus Speculoos by focusing all our communication efforts consistently on one consumption moment, the coffee moment, proved to be effective and lead to significant growth with remarkable ROI results.

For more info about both cases, feel free to contact mattijs.devroedt@duvalguillaume.com

At the Belgian CCB awards Duval Guillaume was called on stage 21 times. Awards were won in all categories and for all major clients.

CCB Awards for AXA iAd (Photo by Dimitri Mundorff)

Here’s the list of winning work: Gold and silver for AXA “i-ad”, for USG People ‘the crying invoice’ and for Opvoedingslijn (hotline for out of control kids) ‘little Robin’. Silver went to De Lijn ‘nieuwjaarsbadge’. Bronze for De Lijn ‘garagestickers’, Melk ‘twister’, Reborn to be alive ‘N-Korea’, De Morgen ‘biografieën’, De Morgen ‘live radio commercial’, Nacht van de poëzie ‘book poetry’, Alfa romeo ‘MitoManiacs’ and SOS idee ‘house of inventions’.

This overall result got Duval Guillaume Antwerp/Modem on the second place in the Agency of the year ranking; Duval Guillaume Brussels got ranked seventh.

With 2 more bronze lions in the categories film and interactive film, we end the week with 3 lions in total. The film lions both go to Telenet, the first for “Evi Naked�, the second for “Extras�, where we show how extras claim to be recognized in the street since the introduction of the sharp image of Telenet Digital tv.

The third bronze was won for a national radio campaign for Bongo giftboxes. In the commercial soap actor Herbert Flack plays the role of himself as an actor you can hire to open your x-mas presents.

Next to this, there were shortlists for De Lijn “nightbusesâ€? in direct, Ché “Blowjobâ€? in media and cyber, Spa “Barfight” in film, MTV “stayingalive.org” and Stallaert “ugliest building” in cyber.

We were already Belgium’s most awarded creative agency, but as of yesterday we’re also the agency with the most EFFIE awards from the last decade. Our three new awards take our grand total to 13 Belgian, 1 in The Netherlands and 1 European EFFIE. Proof that creative work built on consumer insights, strong ideas and credible promises results in stronger sales and even stronger brands. You can (re)discover all 15 cases below.

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• 2010: Lotus Speculoospasta (Lotus Bakeries) – Liefde geven is liefde krijgen.

Download case here (in dutch)

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• 2010: Wakkere Bakker (VLAM) – Je haalt er meer dan brood alleen.

Download case here (in dutch)

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• 2010: Axa Bank – Redefining standards in turbulente tijden.

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• 2009: Weight Watchers – Speel ze kwijt, voor altijd.

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• 2008: Douwe Egberts (Sara Lee Coffee & Tea Belgium) – Fokkie!

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• 2008: Lotus Peperkoek (Lotus Bakeries) – Want een zwak moment komt altijd ongelegen.

Download case here (in dutch)

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• 2007: Come a casa (Ter Beke) – Naturalmente.

Download case here (in dutch)

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• 2005: Spa Reine (Spadel) – Het zuiverende water.

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• 2004: Come a casa (Ter Beke) – Lekker snel is lekker vers.

Download case here (in dutch)

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• 2003: Belgacom ADSL (Belgacom) – En je bent het wachten niet meer gewoon.

Download case here (in dutch)

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• 2003: Humo (Sanoma Magazines) – Die ochtend in de krantenwinkel.

Download case here (in dutch)

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• 2003: Senseo (Douwe Egberts & Philips) – Een sensationeel succes.

Download case here (in dutch)

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• 2002 EACA: Senseo (Douwe Egberts & Philips) – Never disturb someone having a Senseo.

Download case here (in english)

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• 2001: Dexia Bank – Niet langsgaan bij het Gemeentekrediet, ge meent dat toch niet.

Download case here (in dutch)

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Duval Guillaume: Most Awarded Belgian Agency of the Decade.
Download all cases here

During the Belgian advertising awards (CCB awards), Duval Guillaume was called on stage 19 times. Awards were won in almost all categories for almost all major clients. The annual gala took place in the casino of Knokke and on the adjacent beach, giving the ceremony a playful reference to the advertising festival of Cannes.

Here is the list with winning work : Gold for Brussels Airlines “Crisis�, Vlam Milk “freestylers and jumpers�, Vlam Milk “Leon� in innovative and best use of tv and GAIA “menu 1 and menu 2�. Silver for De Lijn “resto tickets�, Spa Barissart “Barfight�, Stallaert “The ugliest Building of Belgium� and Douwe Egberts “Fokkie in the dictionary�. Bronze for Telenet “Evi Naked�, Bongo “Herbert Flack does radio�, AXA “windowcleaner� and AXA “poles�.

This overall result got Duval Guillaume Brussels on the second place in the ranking of Agency of the year, Duval Guillaume Antwerp got ranked fifth.

Brussels, November 30th 2009 – Advertising and communications group Duval Guillaume won 8 awards at the prestigious Eurobest Awards in advertising. In total, Duval Guillaume won 2 golden awards, 2 silver and 4 bronze awards.  The agency contributed to Belgium’s success at this year’s award ceremony, as the most awarded country together with Germany.

Once again Duval Guillaume scored well at the Eurobest Awards. Duval Guillaume Brussels won a gold award for the ‘Freestyler/Jumpers’ campaign for VLAM in the category TV/Cinema. It won one silver award for the ‘Streaker’ campaign for Tabasco, also in TV/Cinema en another one for the Brussels Airlines campaign ‘Crisis’ in the category Radio. The bronze awards went to ‘Evy Naked’ for Telenet in the category Direct and ‘Motorcyclist’ and ‘Painter’ for Reborn to be Alive in Print.

Duval Guillaume Antwerp secured two awards for ‘The Ugliest Building’ campaign for Stallaert: one gold in the category Media and one Bronze in Direct. Duval Guillaume Antwerp landed a second bronze award for its MTV campaign ‘Virtual Sexually Transmitted Disease’ in Interactive.

The following links offer footage of the golden, silver and bronze award winning campaigns:

Freestyler/Jumpers campaign for VLAM

Streaker campaign – Tabasco

The Ugliest Building website for Stallaert

The commercial “barfight� for Spa Barisart won this year’s grand prix at the Kinsale shark awards. It was the only grand prix allotted in tv. The commercial, which was shot completely under water, also got a golden shark in the category non alcoholic drinks.

And there were more reasons to celebrate. De Lijn “Pinguins� was awarded a silver shark for best animation, Tabasco “Streaker� got shortlisted.

A very sparkling result calling for something very sparkling to drink.

Eurobest Awards announced it’s winners. The campaign “A Blind Call” by the “League of the blind foundation” has won gold in the Eurobest category “Integrated Campaigns”. This campaign was created by Duval Guillaume.

In the video below Pablo Alzugaray, jury president of Eurobest, explains why the Eurobest jury thinks the “A Blind Call” campaign is so special.

Quite some other campaigns Duval Guillaume has created for it’s clients during te past year have won a silver or bronze Eurobest Award. An overview:

Eurobest integrated campaigns

• Gold: “A Blind Call”, League of the blind foundation

Eurobest TV/Cinema

• Silver: “Never trust a man”, Mercator Insurance Pension Plans
• Bronze: “Lotto”, Belgacom Digital TV

Eurobest print

• Bronze: “Airtbag” Topps Bazooka Chewing Gum

Eurobest outdoor

• Bronze: “Bracelets”, Médecins Sans Frontières International Humanitarian Aid Organization

Eurobest Direct & sales promotion

• Bronze: “Burglar” Mercator Home Select Insurance

You can find an overview of the awards the clients of Duval Guillaume have won with their campaigns on the Eurobest website or download an overview of all winners in PDF.

London calling to announce campaigns from Duval Guillaume have been nominated five times for the London International Awards, the fastest growing award show on earth.

You can find the nominated campaigns and their categories below. Will these campaigns make it to the stage? We will find out on November 12th, during the official gala in London.

Television & Cinema Finalists

• “The dear hunter” for Pure FM
• “Compo bird” for compo

Integrated Media Finalists

• “Pigs in Pain” for Gaia

Digital Media Finalists

• “Blind Auction” for Belgian League of the Blind: Brailleliga / LigueBraille

Print Finalists

• “Swedish crime series” for Canvas