Yesterday evening two of our most recent campaigns were rewarded at the prestigious EFFIE Awards. Which – of course – makes us very proud: it’s our 15th EFFIE Award since 2002. It makes us Belgium’s most EFFIE rewarded agency of this decade and confirms Duval Guillaume’s efficient creativity approach. Creativity not for the fun of it, but a great campaign idea, sharp media insight and excellent production execution, all anchored on an innovative strategic insight. Creativity that stands out and helps our clients business to be more successful.

Our Drink milk now for later campaign for VLAM Melk (the Milk Board of Flanders) was awarded a Gold EFFIE. The judges mainly praised the innovative strategic insight that milk allows you to stay flexible your whole life, and the consistency with which the strategy was translated to strong creative work. These two factors eventually lead to fantastic results with proven effect of communication: we succeeded to establish the first growth in milk consumption in Flanders in decades.

With the campaign Coffee and Lotus Speculoos, always together we won a Silver EFFIE. The strategic choice to grow Lotus Speculoos by focusing all our communication efforts consistently on one consumption moment, the coffee moment, proved to be effective and lead to significant growth with remarkable ROI results.

For more info about both cases, feel free to contact mattijs.devroedt@duvalguillaume.com

Viva Dexia, the longest commerial in the history of Duval Guillaume, has been awarded at The Festival for Company Films. Viva Dexia was made for Dexia Bank and was used for internal training.

It is based on a well known tv-format where people have to overcome their fears. In the film we show how the people at Dexia can overcome their fear for having a closer and more open contact with their clients.

Viva Dexia is directed by Jan Matthijs and has a cast starring Sien Eggers, Gene Bervoets en Koen Van Impe. The jury of The Festival for Company Films consisted of directors, journalists and director Lieven Debrauwer, past winner at the Cannes Film Festival.

Continue reading “Viva Dexia!â€? voted best company film →

The Creative Club of Belgium organizes the annual Gala of the CCB Awards. The most creative ideas in marketing, communication and advertising are rewarded by the Belgian industry. The Gala CCB for 2008 took place in Knokke and was themed ‘Comme A Cannes Belgium’.

Duval Guillaume and its clients received many awards. Twenty-five statues were taken home by the Duval Guillaume offices in Antwerp and Brussels, including a Grand Prix. You can find a full overview below.

Continue reading 2008 CCB Awards for Duval Guillaume →

DE Senseo received a San Accent for its recent Café Choco campaign, created by Duval Guillaume Brussels. The award is organized by the SAN (Stichting Adverteerdersjury Nederland) and is the most prestigious award for Dutch advertisers in the Netherlands.

Duval Guillaume Brussels is awarded with a Grand Clio for the campaign ‘A Blind Call’ for the League of the Blind. It’s the first time a Belgian agency wins a Grand Clio.

The Clio Awards is an international recognized advertising competition, with 20.000 entries from all over the world. They have as strong focus on innovation in the advertising industry and groundbreaking work.

The Grand Clio was awarded in the category innovative media. The jury praised the campaign for its new way of thinking and approaching advertising.

Good news from The One Show in New York: Duval Guillaume Brussels wins a golden pencil for the campaign “A blind call� for the League of the blind. As from today, we’ll be writing with a golden pencil.

The One Show is one of the highest appreciated award concours on the planet. For this year’s 2008 edition there were 25.000 submissions worldwide. As far as we can recall, this is the first gold pencil ever for a Belgian-based advertising agency. For the record: our memory only goes back to halfway the nineties.

Three ‘Best of Activation’ awards were handed out to campaigns created by Duval Guillaume Brussels. These ‘activation’ awards are organised by the European Association of Communications Agencies (EACA) and reward campaigns with an approach that is truly integrated.

The Hyundai i30 Helicopter campaign won silver in the category ‘consumer durables’. The A Blind Call campaign by the League of the Blind was awarded gold in the category ‘non profit & charity’. A Blind Call also received gold from the jury in the category ‘creative award’. Both cases will be sent to the IMC European Awards European.

These awards reward the integrated approach of Duval Guillaume. If you visit our office in Brussels, you’ll see them at the reception desk.

The AMMA Awards – the Annual Masters of Media Awards – for 2007 are announced. AMMA rewards media expertise in Belgium. Last year Gaia and Duval Guillaume won an AMMA award in the category Best Creative Media for the Pigs in Pain campaign.

Hyundai and Duval Guillaume won the award for Best Media Strategy with the Hyundai “Helicopter Launch” campaign. The jury praised the use of internet and user generated content as powerful tools to create awareness before the actual launch of the car.

Christophe Mottint (Sara Lee), for whom we work with Douwe Egberts, was nominated in the category Media Advertiser . Christophe took the trophy home. Congratulations.

The AMMA Awards – the Annual Masters of Media Awards – reward media expertise. These media awards are organised in Belgium since 2007. The seven categories are:

• Best Media Strategy
• Best Creative Media Use
• Best Media Research
• Media Representative of the Year
• Media Saleshouse of the Year
• Media Advertiser of the Year
• Media Agency of the Year

Last year Duval Guillaume won Best Creative Use of Media with the GAIA campaign Pigs in Pain. This year the Hyundai “Helicopter Launch” campaign is nominated in het category Best Media Strategy.

Christophe Mottint from Sara Lee is also nominated in the category Media Advertiser. Duval Guillaume works for Douwe Egberts with Christophe. The winners will be known on the 23rd of April.

The 2008 RMB Awards are known. The “never trust a man” campaign for Mercator has won silver. “Colours that stay longer” for Brother was awarded with bronze.

Both campaigns were created by Duval Guillaume Antwerp. Let’s put a smile on your face and have another look at the Mercator video.