Interview (Dutch) with Executive Creative Directors Geoffrey Hantson and Katrien Bottez about the new Duval Guillaume.

Click on the article for larger size image.

During the Belgian advertising awards (CCB awards), Duval Guillaume was called on stage 19 times. Awards were won in almost all categories for almost all major clients. The annual gala took place in the casino of Knokke and on the adjacent beach, giving the ceremony a playful reference to the advertising festival of Cannes.

Here is the list with winning work : Gold for Brussels Airlines “Crisis�, Vlam Milk “freestylers and jumpers�, Vlam Milk “Leon� in innovative and best use of tv and GAIA “menu 1 and menu 2�. Silver for De Lijn “resto tickets�, Spa Barissart “Barfight�, Stallaert “The ugliest Building of Belgium� and Douwe Egberts “Fokkie in the dictionary�. Bronze for Telenet “Evi Naked�, Bongo “Herbert Flack does radio�, AXA “windowcleaner� and AXA “poles�.

This overall result got Duval Guillaume Brussels on the second place in the ranking of Agency of the year, Duval Guillaume Antwerp got ranked fifth.

As part of a sales promotion campaign this ambient stunt in Belgium’s
busiest shopping places illustrates just how easy it is to buy an Alfa Romeo
Mito when the price is incredibly reduced. The headline reads ‘Your chance
to own an Alfa Romeo’ and invites people to discover all the reduced prices
at Alfaromeo.be.

More pictures here.

P-Magazine radioweb. Or is it webradio?

For P-Magazine (www.p-magazine.com) we made the first ever radiocampaign that could also be watched.

The Creative Club of Belgium organizes the annual Gala of the CCB Awards. The most creative ideas in marketing, communication and advertising are rewarded by the Belgian industry. The Gala CCB for 2008 took place in Knokke and was themed ‘Comme A Cannes Belgium’.

Duval Guillaume and its clients received many awards. Twenty-five statues were taken home by the Duval Guillaume offices in Antwerp and Brussels, including a Grand Prix. You can find a full overview below.

Continue reading 2008 CCB Awards for Duval Guillaume →

Duval Guillaume is reinforcing its online expertise by attracting more talent. In spring 2008 eight new faces will join our organization to provide an even better service to our existing and new clients.

In our full service agencies we’re not into lines, not above, below, nor through. Duval Guillaume is a place where ambitious advertisers and creative talents meet and build brands together. The online expert center represents people working on digital strategy, creative concepts, content in all its forms, user experience and webdesign & webdevelopment.

Michel Thysen is the new Online Manager in our Antwerp offices. He will be responsible for all new business and Client relations, as also for the team management and online strategy. Inès Van Lautem starts as a planning and traffic manager to match work with people. Geert Theys is the technical project manager we were looking for.

Gijs Hoppenbrouwers, Liesbeth Willaert and Manoël Sanchez are web producers (account managers) working on Belgian and international clients, such as Brussels Airlines, Topps, Nikon Europe and Leaseplan. Greet Jans will add value to our user experience team as an information architect. Mara Kockaerts works as a junior interface designer and Olivier Rocq starts as a web developer.  

Text Appeal is a well known adaptation, localisation, translation and transcreation agency based in London. In other words, they make sure your big international campaign doesn’t end up as a culture shock in another country. 

Duval Guillaume Antwerp created an entertaining video for Text Appeal. Elliot Polaks, CEO at Text Appeal, will give a speech at the Cannes Festival about ‘cultural disasters’ and use this video in his presentation. Have a look:

Duval Guillaume was founded twelve years ago in Belgium (1996) by Andr̩ Duval and Guillaume van der Stighelen. The agency has two full-service offices: one in Antwerp (DGA) and one in Brussels (DGB). Today the organization is regrouped Рthrough the consolidation of other company-owned agencies into the two full-service agencies in Brussels and Antwerp Рand now works in truly integrated fashion in marketing and communication services.

Continue reading Duval Guillaume regroups →

Carlsberg “probably the best beer in the world” came out with a new bottle. Duval Guillaume helped spreading the word.

In Brussels and in Antwerp the Carlsberg logo was formed using the new Carlsberg bottles, an impressive amount on each billboard.

Just for once the well known Carlsberg baseline was adapted into ‘Probably the best new bottle in the world’.

Real estate developer Project2 kicked-off construction works that will change the landscape of the city of Antwerp in Belgium. Six modern business and living towers will rise at Kattendijkdok Westkaai and will create a new city environment in the Northern part of Antwerp.

At Duval Guillaume we can count on an integrated approach for handling the communication of such a large scaled project. A lifestyle sales magazine, a brand new website and an intense PR campaign were developed to launch Westkaai.