The AMMA Awards – the Annual Masters of Media Awards – for 2007 are announced. AMMA rewards media expertise in Belgium. Last year Gaia and Duval Guillaume won an AMMA award in the category Best Creative Media for the Pigs in Pain campaign.

Hyundai and Duval Guillaume won the award for Best Media Strategy with the Hyundai “Helicopter Launch” campaign. The jury praised the use of internet and user generated content as powerful tools to create awareness before the actual launch of the car.

Christophe Mottint (Sara Lee), for whom we work with Douwe Egberts, was nominated in the category Media Advertiser . Christophe took the trophy home. Congratulations.

The AMMA Awards – the Annual Masters of Media Awards – reward media expertise. These media awards are organised in Belgium since 2007. The seven categories are:

• Best Media Strategy
• Best Creative Media Use
• Best Media Research
• Media Representative of the Year
• Media Saleshouse of the Year
• Media Advertiser of the Year
• Media Agency of the Year

Last year Duval Guillaume won Best Creative Use of Media with the GAIA campaign Pigs in Pain. This year the Hyundai “Helicopter Launch” campaign is nominated in het category Best Media Strategy.

Christophe Mottint from Sara Lee is also nominated in the category Media Advertiser. Duval Guillaume works for Douwe Egberts with Christophe. The winners will be known on the 23rd of April.