News from Duval Guillaume

A magazine ad that allows you to open a bottle of probably the best beer in the world. Check it out for yourself.

A great car at a great price. Once you know about it, it won’t let go. Alfa Romeo took that quite litteraly. There’s no getting away from an offer this good.

Guillaume Van der Stighelen, co-founder and creative partner of Duval Guillaume, one of Europe’s leading creative agencies, will take up a new challenge within Publicis ww. With immediate effect, Guillaume will be responsible for inspiring and motivating creative Publicis talent around the globe. In his new role, he will work closely together with Richard Pinder, COO of Publicis ww, Olivier Altmann, chief creative officer and John Woodward, chief strategy officer. Their ambition is to further improve the creative product of Publicis as a whole.

“Guillaume has got the attitude and stamina and certainly the experience to help us achieve our ambitious goals”, says Richard Pinder. “The Duval Guillaume track record with 24 Cannes lions in recent years speaks for itself.”

“Therefore I have assigned the role of Global Contagious Officer to one of our best creative ambassadors, Guillaume Van der Stighelen. Together with André Duval, Guillaume co-founded one of our most highly regarded offices, Duval Guillaume in Belgium. André and Guillaume have always attracted the best talent in the market and have nurtured new creative leaders in Antwerp and Brussels to take over”, says Olivier Altmann, chief creative officer.

“I see this as a great challenge and an important step in my professional life. Implementing what I have learned whilst working for local and international clients onto on a higher, global level”, says Guillaume. “I really look forward to working with Olivier, John and Richard”.

What does this mean for Duval Guillaume ?
“Well, first and foremost, Guillaume’s name will stay on the door”, says Klaus Lommatzsch, CEO. “Guillaume has – among many other things – always greatly inspired our people and will continue to do so. We will keep on working in the spirit of what Guillaume has taught us and we will keep on doing creative justice to his name. Now may be even more than ever because creatively we will have to be the best in class. Only, Guillaume will work for Publicis worldwide as his first employer, which means that the lion share of his time will be spent abroad. We will of course still be able to call upon him, just like any Publicis agency around the globe.

“The confirmation of his new role coming through is really great news”, adds Andre Duval, co-founder and chairman of Duval Guillaume and Publicis Brussels”. It is certainly good news for all agencies who can call upon him. For Duval Guillaume, it means a permanent representation at the top of the network. I trust it will further boost our capability to help our clients on an international level.”

A simple experiment of Quality paper De Morgen to test the oneness of the euro. 1 euro of each member of the European State is put for sale on eBay. May the strongest currency win.

You can bid during the European summit in Brussels this week, this summit will be dominated by the monetary oneness of the Euro.

Bid here on a Euro [bidding has ended]

With a gold and two silver in the Media Category Duval Guillaume did well at this years Eurobest festival. Gold and 1 silver were handed out to AXA bank&insurance for their ‘axa brings print ad to life’ campaign. In Belgium this campaign was already awarded with gold and named ‘innovative campaign of the year’ at the Mixx Awards (Belgian award for creative excellence in Digital). The second silver was for ‘little robin’ and Opvoedingslijn, a parental hotline for out of control kids.

Next to this there were 5 more shortlists for ‘axa brings print ad to life’ in direct, promo&activation, press and media. There was 1 more shortlist ‘little robin’ in outdoor. The other shortlists were: ‘the house of inventions’ for SOSidee in outdoor, ‘Police Ribbon’ for CAW in outdoor, ‘Classified ads’ for Alfa Romeo in outdoor, ‘Sex’ and ‘dance’ for TMFTravel in film, ‘Extras’ for Telenet in film, ‘Euphoric’ for Bongo in radio, ‘First Radio Flyer’ for De Lijn in Radio and ‘The Blow Job’ for Ché Men’s Magazine in Promo&Activation.

In Belgium it is very common to play Secret Santa at Christmas or New Years Eve. The rules are simple: write your name on a piece of paper. Put all the papers in a box. Take one out and discover who you are going to buy a gift for. Fun. But for Belgian mediashop Eci.be we came with a solution that is even more fun: the giftshaker.

This April, there’s a huge poetry event called ‘Nacht van de Poezie’. From eight in the evening to eight in the morning, 50 world famous poets will give it everything they’ve got. To build some buzz around this unique event and to get people in the mood for some rhymes, we created an online contest: book poetry.

USG People, one of the world’s biggest Outsourcing companies, launched ikki.be. A new portal for freelancers in search of new projects. Our mission was to build awareness among freelancers and make them sign up at ikki.be. We learned that one of freelancers biggest concerns is to get their money in time. Which they usually don’t. But as from now any freelancer will be able to recall the accounts department of their late payment. With a little smile.

This personalised DM talks about Trimetal’s online webbuilder which enables painters to build their own website in a few simple steps. At the same time, it invites them to immediately promote the newly created website, as the DM on itself is a sticker with a personalised URL printed on the front. With this sticker pasted on their minivans, painters can advertise their services and work to potential clients while driving to existing clients. 4.500 Belgian painters received this mail piece with their personalised URL sticker.

With the radiocampagne for Bongo Gift Boxes, Duval Guillaume Brussels won silver at this year’s LIA (London International Awards). The commercial features soap and film actor Herbert Flack playing himself as an actor who helps people who cannot act surprised anymore when getting another cliché christmas present. For those who don’t understand Dutch, we have added a backtranslation.

V: Here you are, darling, your Christmas present.

M: Yes, well, I’m sorry, but every year the same gift, I really can’t pretend to be happy with it anymore. So I have hired a professional actor…

HF: Merry Christmas, this is Herbert Flack… I assume this is a bottle of champagne? How would you like me to accept it? Euphoric, neutral, just say it…

M: Eh, euphoric will do fine.

HF: OK…

SFX: Opens gift, music.

HF: Waaaah, a bottle of champagne! Great! Let’s pop that one, shall we! (plop!)

VO: Instead of always the same gift, you’d better give a Bongo.

Jingle