News from Duval Guillaume

“New York Streetnames”, a fundraising idea for the homeless of New York, has been entered for the Cannes Lions Good Work Competition, a new category awarding proactive ideas for Non Profit Organisations. Best entries will be selected by a professional jury and will get a chance to be presented to the chosen organisation.

There is a good reason why the streets in New York City have no name. It gives us the opportunity to turn New York from the city where the streets have no name and the homeless have no future, into the city where the streets have a name and the homeless have a future. Famous people, brands and organisations will get the opportunity to name a New York Street after them. In an ideal world the city of New York would concede in posting those streetnames for a year. In an even more ideal world enough money will be raised to do something fundamental for the homeless and poor in New York.

With the GPS iPhone app “Safest Route” , insurance company Ethias wants to offer its clients a safe alternative for the shortest and the fastest route.

The route planner gives an auditive warning everytime you approach a dangerous point on Belgian roads. It can do so, because Ethias is the first to use the official list of dangerous points in Belgium and integrate it in a route planner.

Users also have the ability to add so-called black points themselves. With the “Safest Route” Ethias wants to be there for their clients even before anything happens.

To launch the new Olvarit ingredient range (a Nutricia babyfood brand) we selected 20 babies within the Olvarit client database and organized an exclusive baby-tasting-dinner in the famous Belgian Michelin starred restaurant ‘De Pastorie’.

Facebook just launched their new site Facebook Studio. According to the marketing team of Facebook  “it is a site recognizing and rewarding amazing creativity on Facebook”. It will also be a resource for education, questions, and collateral.

Flair “Fashiontag” has the honour to feature on the homepage of this newly launched site. The Fashiontag is a facebook app developed for Belgium’s leading women’s magazine Flair. With the Fashiontag you don’t tag people anymore, you tag their clothes, giving you the chance to find inspiration for your wardrobe.

If you want to know more, you can always contact peter.ampe@duvalguillaume.com or katrien.bottez@duvalguillaume.com.

Young parents all over Belgium rely on Nutricia babyfoods every day. And now, Nutricia has found a way to support mums even before their baby is born – with Baby Connection: a unique iPhone app that helps gets the dad more involved in the pregnancy.

Baby Connection works best when you use it as a couple. There’s a mum version and a dad version – and everything each parent adds is automatically synced with their partners’ phone. The app can even transform two iPhones into one big screen.

Have a look at the demo to see how it works:

To launch Baby Connection, we came up with a campaign that’s as unique as the app itself. Have a look at what we did here:

Women are always looking for inspiration for their wardrobe and most of the time they find this inspiration by looking at other women.

This inspired women’s magazine Flair to develop the Flair Fashiontag. The Flair Fashiontag is a Facebook application: instead of tagging people, you can tag people’s clothes or accessories and ask them where they got them.

All fashiontags are displayed in a Facebook gallery, the best are published in the weekly magazine Flair. This way there is a constant interaction between the facebook application and the magazine itself.

In 2010, AXA was the first insurance company on the market to launch an iPhone application for car insurance. In 2011, AXA is taking this one step further and has developed an iPhone application for fire insurance. ‘Mobile Service Home’ is a first for the Belgian insurance market. This innovative product also deserves to be launched by a method that displays just as much inventiveness. This is why AXA has developed an i-Mercial. A television spot for viewers to step into, so to speak. `

It all starts with a TV commercial that shows a house. There is no door visible, only a QR code.

Ethias insurance company is always doing what’s right. In this case they are the first to offer an omnium car insurance for every type of car, from brandnew cars to second hand cars. This gives every driver the perfect peace of mind, because it’s nice to know you’re fully protected. Even a total loss cannot stop you anymore. The animation of the tv commercial and the online bannering was done by CC, the advertising cell of 3D production company Creative Conspiracy.

TMF Travel organises party trips for 16-24 years olds to top party destinations around Europe. To get some extra attention for their latest promotion, they created a unique wild poster campaign: one normal poster of a guy is surrounded by five close-ups of bikinis… in Push-up style.

Book for five and you go free! Explore a world of fun

For the launch of their respective renovation loan, AXA bank has again come up with an awesome campaign. They have created one of the largest and possibly also one of the most beautiful QR codes in Belgium. They have achieved this by placing thousands of different colours of tins of paint to form a gigantic QR code. Anyone who scans in the code will immediately be transferred to the AXA mobile site where they can immediately find out the exact details of what the triple benefits of their renovation loan entail.