News from Duval Guillaume

The ticket-to-me is a new product, developed for the new year’s campaign of public bus company De Lijn. It gave all seasonal ticketholders the chance to fulfill their good resolutions of 2010 : see their friends more often. Everyone could enter the names of his or her best friends on a special website. De Lijn saw to it these friends got a ticket-to-me by post.

TMF Travel is Belgiums favourite party travel organiser for teenagers between 16 and 25. And when you’re having  a clubbing holiday, it’s quite obvious that you’ll soon learn to leave mummy and daddy behind.

http://www.vimeo.com/8740190

http://www.vimeo.com/8740231

Every two years in january, hundreds of car salesmen gather together in Brussels at the ‘Brussels Auto & Moto salon’ with the aim of selling as many cars as they can. So a huge amount is spent on advertising. Or rather, it’s spent on media. But Alfa Romeo, as a non-conformist brand, briefed us to do something different for their 147 model. But just like the others, the only thing we could talk about was price. Their exact words were ‘we can’t go any lower’. We took that literally.

Brussels, November 30th 2009 – Advertising and communications group Duval Guillaume won 8 awards at the prestigious Eurobest Awards in advertising. In total, Duval Guillaume won 2 golden awards, 2 silver and 4 bronze awards.  The agency contributed to Belgium’s success at this year’s award ceremony, as the most awarded country together with Germany.

Once again Duval Guillaume scored well at the Eurobest Awards. Duval Guillaume Brussels won a gold award for the ‘Freestyler/Jumpers’ campaign for VLAM in the category TV/Cinema. It won one silver award for the ‘Streaker’ campaign for Tabasco, also in TV/Cinema en another one for the Brussels Airlines campaign ‘Crisis’ in the category Radio. The bronze awards went to ‘Evy Naked’ for Telenet in the category Direct and ‘Motorcyclist’ and ‘Painter’ for Reborn to be Alive in Print.

Duval Guillaume Antwerp secured two awards for ‘The Ugliest Building’ campaign for Stallaert: one gold in the category Media and one Bronze in Direct. Duval Guillaume Antwerp landed a second bronze award for its MTV campaign ‘Virtual Sexually Transmitted Disease’ in Interactive.

The following links offer footage of the golden, silver and bronze award winning campaigns:

Freestyler/Jumpers campaign for VLAM

Streaker campaign - Tabasco

The Ugliest Building website for Stallaert

In Belgium it is obligatory to give VAT receipts with the bills in restaurants. Bus Company De Lijn is the first to use these VAT receipts as an advertising medium. On each receipt we added a message, inviting people to think about their choice of transport. If they consider taking the night bus, they don’t have to worry about ordering that extra drink.

. The branded VAT receipts will be distributed by 50 restaurants in 5 major cities. Later on another 30 restaurants will be added to this list.

Duval Guillaume is looking for a talented online creative and a front-end / flash developer
Continue reading Duval Guillaume is looking for online talent →

Antwerp, November 19, 2009 – As it celebrates its 25th anniversary, Exact, the international and Euronext quoted business software solutions provider, has unveiled a new brand strategy as well as a new visual identity. Rooted in Exact’s entrepreneurial mindset towards doing business, the brand strategy centers around providing freedom and control to the entrepreneurial world. For this strategic brand exercise, Exact turned to Duval Guillaume Corporate, a division of Duval Guillaume that specializes in branding and corporate communication.

Continue reading Duval Guillaume Develops New Brand Identity for Exact →

At the end of 2006 the newly found word “fokkie” was used for the first time in a radio commercial for leading coffee brand Douwe Egberts. It was part of a dyslectic series of commercials illustrating you mix up words when you haven’t had your coffee yet. Soon the word “fokkie” began to lead a live outside advertising and at one point it began to pop up in chat sessions, it was used by radio hosts and the scriptwriters of one of belgium’s popular soaps used it in their dialogues. And no, this was not the result of product placement. Last summer we organised an online petition to get “fokkie” in de official Dutch dictionary. More than 7.000 people signed the petition and 12.000 became fan on facebook. And so, three years later, the unthinkable happened: fokkie is accepted as an official entry in the new yearbook of the official Van Dale Dutch dictionary. If you make it to the yearbook a couple of times, you are permanently part of the official daily language.

Two young creatives decided to stay outside… until they get an internship at Duval Guillaume here in in Brussels. What do you think? Shall we let these guys in?

Here they are on VTM news (dutch):

To promote the evening and night buses, public bus company De Lijn has launched a large scale guerilla campaign. In all major cities they stuck passe-partouts on existing event posters with the text: whatever you are planning tonight, also plan your transport.
The campaign also has an interactive part. Organisers of events are given the chance to promote their event on the real buses of De Lijn. All they have to do, is to upload their poster on www.nachtlijn.be.